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Review
'Fascinating, entertaining, accessible...doesn't carry a single dull sentence'
(Wired )'Lashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality'
Product Description
In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover
If for whatever reasons you have not as yet -- and will not -- read Walter Isaacson's biography of Steve Jobs, this would be an excellent source for information about the internal operations of a company he founded and headed for much of its history thus far, one that now continues without him. Credit Adam Lashinsky with providing a rigorous, comprehensive, balanced, and insightful examination of an organization and a culture unlike any other.
Here is Dallas, there is a farmers market near downtown at which several merchants offer slices of fresh fruit as samples. In that spirit, I now offer a representative selection of brief passages that caught my eye.
According to Michael Maccoby, Steve Jobs was a "productive narcissist," as were all the other greats of business history..."visionary risk takers with a burning desire to `change the world.'"
Lashinsky adds, "Corporate narcissists are charismatic leaders willing to do whatever it takes to win and who couldn't give a fig about being liked. Steve Jobs was the textbook example of a productive narcissist." (Both excerpts from Page 18)
Lashinsky on working at Apple when Jobs was its CEO: "To succeed in a company where there is obsessive focus on detail and paranoid guarding of secrets, and where employees are asked to work in a state of permanent start-up, you must be willing to mesh your talents with those of the corporation. You have to forgo your desire to be acknowledged by the outside world and instead derive satisfaction from being a cell in an organism that is changing the world." (Pages 91-92)
"In contrast to the way Apple runs roughshod over its partners and competitors is the subtle way it charms, then entraps its customers - even though they, too, must abide by strict rules in exchange for interacting with Apple. Retail discounts for Apple products don't exist." (Page 149)
"The biggest pitfall in trying to be like Apple, however, is that Apple's culture is thirty-five years in the making and bears the stamp of one extraordinary entrepreneur who turned into a shrewd chief executive of a sixty-thousand-person corporation. It won't be a snap for any company to create its own version of the Apple culture. As well, Apple will find out how strong its culture really is - and how much of its success was attributable to Steve Jobs." (Page 188)
"Companies, like people, aren't perfect. Apple in the last fourteen years of Jobs's life was far better than most, but it wasn't perfect. Jobs was just particularly good at getting us to focus on the good and ignore the bad." (Page 207)
With uncommon skill, Adam Lashinsky enables his reader to explore dimensions and to understand factors that may be unfamiliar to at least some people who are - or have been - among Apple's workforce at its headquarters in Cupertino. For me, the appeal of this book has little (if anything) to do with "insider" revelation. Rather, again, one's man's opinion, the great value of the material is derived lessons to be learned from Apple and Steve Jobs in terms of what should be done - and what should not be done - when attempting to build and then sustain an "insanely great" organization. On numerous occasions, Jobs cited that ultimate goal as a process, as a journey, rather than as a destination. To his credit, Apple has probably come about as close as any organization has to reaching it.
Here is Dallas, there is a farmers market near downtown at which several merchants offer slices of fresh fruit as samples. In that spirit, I now offer a representative selection of brief passages that caught my eye.
According to Michael Maccoby, Steve Jobs was a "productive narcissist," as were all the other greats of business history..."visionary risk takers with a burning desire to `change the world.'"
Lashinsky adds, "Corporate narcissists are charismatic leaders willing to do whatever it takes to win and who couldn't give a fig about being liked. Steve Jobs was the textbook example of a productive narcissist." (Both excerpts from Page 18)
Lashinsky on working at Apple when Jobs was its CEO: "To succeed in a company where there is obsessive focus on detail and paranoid guarding of secrets, and where employees are asked to work in a state of permanent start-up, you must be willing to mesh your talents with those of the corporation. You have to forgo your desire to be acknowledged by the outside world and instead derive satisfaction from being a cell in an organism that is changing the world." (Pages 91-92)
"In contrast to the way Apple runs roughshod over its partners and competitors is the subtle way it charms, then entraps its customers - even though they, too, must abide by strict rules in exchange for interacting with Apple. Retail discounts for Apple products don't exist." (Page 149)
"The biggest pitfall in trying to be like Apple, however, is that Apple's culture is thirty-five years in the making and bears the stamp of one extraordinary entrepreneur who turned into a shrewd chief executive of a sixty-thousand-person corporation. It won't be a snap for any company to create its own version of the Apple culture. As well, Apple will find out how strong its culture really is - and how much of its success was attributable to Steve Jobs." (Page 188)
"Companies, like people, aren't perfect. Apple in the last fourteen years of Jobs's life was far better than most, but it wasn't perfect. Jobs was just particularly good at getting us to focus on the good and ignore the bad." (Page 207)
With uncommon skill, Adam Lashinsky enables his reader to explore dimensions and to understand factors that may be unfamiliar to at least some people who are - or have been - among Apple's workforce at its headquarters in Cupertino. For me, the appeal of this book has little (if anything) to do with "insider" revelation. Rather, again, one's man's opinion, the great value of the material is derived lessons to be learned from Apple and Steve Jobs in terms of what should be done - and what should not be done - when attempting to build and then sustain an "insanely great" organization. On numerous occasions, Jobs cited that ultimate goal as a process, as a journey, rather than as a destination. To his credit, Apple has probably come about as close as any organization has to reaching it.
Format:Hardcover
As English essayist Walter Bagehot once cautioned the British monarchy, it is dangerous to "let daylight in upon the magic." Apple co-founder Steve Jobs and his small, loyal band of executives applied this concept with a vengeance. But in the wake of Jobs's death, more of Apple's business methods are coming to light - and they're the polar opposite of what you'd learn in management school. Contrary to current business trends toward transparency and flatter hierarchies, Apple has fiercely encouraged secretiveness, silos and a start-up mentality, even though it is the most profitable company on Earth. Fortune senior editor Adam Lashinsky explains how it all works. By the time he's finished, you'll probably still want to buy Apple products, but you may not want to work for the firm. Even if you're not fascinated by the machinations of the corporate world, getAbstract thinks you'll find this page-turner highly entertaining. It will leave you wondering how the world's leading device maker will fare, now that its legendary creator has left it to its - well, to its own devices.
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Most Recent Customer Reviews
Purely fascinating
I was recommended this by my friend and found myself engrossed in the details of Jobs and Apple trying to create a new world. Read more
Published 2 months ago by Bryan Holder
A must read...
A very important document, and a must read for all apple fans and everyone who's interested in the apple way of doing things. Read more
Published 2 months ago by Kid Monious
Listmania!
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