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Inside Apple: How America's Most Admired--And Secretive--Company Really Works Audio CD – Audiobook, 7 May 2013

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Product details

  • Audio CD
  • Publisher: Business Plus; Unabridged edition (7 May 2013)
  • Language: English
  • ISBN-10: 1619693259
  • ISBN-13: 978-1619693258
  • Product Dimensions: 13.3 x 2.5 x 14.6 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Bestsellers Rank: 1,686,125 in Books (See Top 100 in Books)

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Review

'Adam Lashinsky's snappily written slim volume succeeds in getting behind the veil of secrecy that cloaks Apple, painting a portrait of a company in transition to a post-Jobs era' (Irish Times)

'Fascinating, entertaining, accessible...doesn't carry a single dull sentence' (Wired)

'Lashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality' (Time Out) --This text refers to an out of print or unavailable edition of this title.

Book Description

How the world's most famous company works. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Robert Morris TOP 100 REVIEWER on 30 Jan. 2012
Format: Hardcover
If for whatever reasons you have not as yet -- and will not -- read Walter Isaacson's biography of Steve Jobs, this would be an excellent source for information about the internal operations of a company he founded and headed for much of its history thus far, one that now continues without him. Credit Adam Lashinsky with providing a rigorous, comprehensive, balanced, and insightful examination of an organization and a culture unlike any other.

Here is Dallas, there is a farmers market near downtown at which several merchants offer slices of fresh fruit as samples. In that spirit, I now offer a representative selection of brief passages that caught my eye.

According to Michael Maccoby, Steve Jobs was a "productive narcissist," as were all the other greats of business history..."visionary risk takers with a burning desire to `change the world.'"

Lashinsky adds, "Corporate narcissists are charismatic leaders willing to do whatever it takes to win and who couldn't give a fig about being liked. Steve Jobs was the textbook example of a productive narcissist." (Both excerpts from Page 18)

Lashinsky on working at Apple when Jobs was its CEO: "To succeed in a company where there is obsessive focus on detail and paranoid guarding of secrets, and where employees are asked to work in a state of permanent start-up, you must be willing to mesh your talents with those of the corporation. You have to forgo your desire to be acknowledged by the outside world and instead derive satisfaction from being a cell in an organism that is changing the world.
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2 of 2 people found the following review helpful By Rolf Dobelli TOP 1000 REVIEWER on 28 May 2012
Format: Hardcover
As English essayist Walter Bagehot once cautioned the British monarchy, it is dangerous to "let daylight in upon the magic." Apple co-founder Steve Jobs and his small, loyal band of executives applied this concept with a vengeance. But in the wake of Jobs's death, more of Apple's business methods are coming to light - and they're the polar opposite of what you'd learn in management school. Contrary to current business trends toward transparency and flatter hierarchies, Apple has fiercely encouraged secretiveness, silos and a start-up mentality, even though it is the most profitable company on Earth. Fortune senior editor Adam Lashinsky explains how it all works. By the time he's finished, you'll probably still want to buy Apple products, but you may not want to work for the firm. Even if you're not fascinated by the machinations of the corporate world, getAbstract thinks you'll find this page-turner highly entertaining. It will leave you wondering how the world's leading device maker will fare, now that its legendary creator has left it to its - well, to its own devices.
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6 of 7 people found the following review helpful By P. Janeiro on 10 Jun. 2012
Format: Paperback
'Inside Apple' is not an insider's view. It doesn't really present much novelty. It talks a lot about secrecy without telling any secrets. If you read the biography of Steve Jobs you will get much more information, much more insights into how Apple works.

'How America's most admired and secretive company really works' is not explained in this book. That's the broken promise to me, the frustrated reader.

Given that, it still gets 3 stars: good reading, good structure. It will be interesting for those that did not read the biography of the great man. I can only guess the anger, perhaps even the sadness of the author when the biography came out. After all, unlike Walter Isaacson, Lashinsky did not have privileged access to Steve Jobs, his family, friends, enemies and colleagues. It's really an unfair, uneven comparison, but as a reader, this book broke the contract with me - it is a shallow approach to Apple, not the inside view.

Potential spoiler: Perhaps the only real novelty is that working for Apple is not that appealing after all...
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By DOPPLEGANGER TOP 500 REVIEWER on 1 Aug. 2013
Format: Paperback Verified Purchase
Adam Lashinsky's book "Inside Apple" is a well written, researched and 'illuminating' portrait of Steve Jobs, an obsessive control freak, surely unrivaled in the annuls of 'those-that-must-be obeyed'.

The book covers the period after his rejoining Apple as CEO in 1997 after being ousted in 1985 and carefully, bit-by-bit details the complete and totality of the company's operations, over which Steve Jobs stamped with an iron hand his will, and decisions, not just over the final result of each departments input/output but over every single interim step. His management style was a mixture of zealous inspiration through to awe, bordering on fear. Employee's were kept completely in the dark on new products or developments and their access strictly restricted to only the parts of the Apple Campus relating to something they were working on. The Cupertino HQ could not have been a joyous or morale building environment, just a place to keep your head down and fastidiously obey the instructions and visions harbored by the highly 'explosive' Mr Jobs.

But, what the hell, this mans foresight, and ambitions saved Apple from ruin and turned it into a phenomenally successful company both in terms of profits and revolutionary product designs, so his management style was, obviously highly effective. However, it remains to be seen whether those having to run Apple after Mr Job's death, such as new CEO Tim Cook were given sufficient real responsibility and the freedom to develop their own talents, to move Apple onwards and upwards. The jury is out and only time will tell.

An interesting read.
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