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Inside Apple: How America's Most Admired--And Secretive--Company Really Works [Audiobook] [Audio CD]

Adam Lashinsky (Author, Narrator)
4.5 out of 5 stars  See all reviews (10 customer reviews)
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Inside Apple: How America's Most Admired--And Secretive--Company Really Works Inside Apple: How America's Most Admired--And Secretive--Company Really Works 4.5 out of 5 stars (10)
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Book Description

Publication Date: 25 Jan 2012
In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
--This text refers to the Paperback edition.

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Product details

  • Audio CD
  • Publisher: Hachette Audio; Unabridged edition (25 Jan 2012)
  • Language: English
  • ISBN-10: 1611130956
  • ISBN-13: 978-1611130959
  • Product Dimensions: 13.3 x 2.5 x 14.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 1,219,714 in Books (See Top 100 in Books)

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Review

'Adam Lashinsky's snappily written slim volume succeeds in getting behind the veil of secrecy that cloaks Apple, painting a portrait of a company in transition to a post-Jobs era'

(Irish Times 2012-11-24)

'Fascinating, entertaining, accessible...doesn't carry a single dull sentence'

(Wired 2012-11-24)

'Lashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality'

(Time Out 2012-11-24) --This text refers to the Paperback edition.

About the Author

Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel, and prior to joining Fortune he wrote for TheStreet.com and The San Jose Mercury News. --This text refers to the Paperback edition.
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Customer Reviews

4.5 out of 5 stars
10 reviews
4.5 out of 5 stars
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Why and how a "productive narcissist" created a "giant jumble of contradictions" 30 Jan 2012
By Robert Morris TOP 100 REVIEWER
Format:Hardcover
If for whatever reasons you have not as yet -- and will not -- read Walter Isaacson's biography of Steve Jobs, this would be an excellent source for information about the internal operations of a company he founded and headed for much of its history thus far, one that now continues without him. Credit Adam Lashinsky with providing a rigorous, comprehensive, balanced, and insightful examination of an organization and a culture unlike any other.

Here is Dallas, there is a farmers market near downtown at which several merchants offer slices of fresh fruit as samples. In that spirit, I now offer a representative selection of brief passages that caught my eye.

According to Michael Maccoby, Steve Jobs was a "productive narcissist," as were all the other greats of business history..."visionary risk takers with a burning desire to `change the world.'"

Lashinsky adds, "Corporate narcissists are charismatic leaders willing to do whatever it takes to win and who couldn't give a fig about being liked. Steve Jobs was the textbook example of a productive narcissist." (Both excerpts from Page 18)

Lashinsky on working at Apple when Jobs was its CEO: "To succeed in a company where there is obsessive focus on detail and paranoid guarding of secrets, and where employees are asked to work in a state of permanent start-up, you must be willing to mesh your talents with those of the corporation. You have to forgo your desire to be acknowledged by the outside world and instead derive satisfaction from being a cell in an organism that is changing the world.... Read more ›
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2 of 2 people found the following review helpful
5.0 out of 5 stars Inside Apple 28 May 2012
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
As English essayist Walter Bagehot once cautioned the British monarchy, it is dangerous to "let daylight in upon the magic." Apple co-founder Steve Jobs and his small, loyal band of executives applied this concept with a vengeance. But in the wake of Jobs's death, more of Apple's business methods are coming to light - and they're the polar opposite of what you'd learn in management school. Contrary to current business trends toward transparency and flatter hierarchies, Apple has fiercely encouraged secretiveness, silos and a start-up mentality, even though it is the most profitable company on Earth. Fortune senior editor Adam Lashinsky explains how it all works. By the time he's finished, you'll probably still want to buy Apple products, but you may not want to work for the firm. Even if you're not fascinated by the machinations of the corporate world, getAbstract thinks you'll find this page-turner highly entertaining. It will leave you wondering how the world's leading device maker will fare, now that its legendary creator has left it to its - well, to its own devices.
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5.0 out of 5 stars Exceptionally Informative and Readable 16 Jun 2013
By Dr. Bojan Tunguz TOP 500 REVIEWER
Format:Hardcover
As a longtime fan of Apple's products, I've read a lot about this iconic company over the years. Apple's willingness to break with the traditions is legendary, and it's this revolutionary aspect of its products that has earned it the iconoclastic reputation that it has. Most of this revolutionary zeal, and Apple's overall approach to business, was, of course, based in the particular vision of Steve Jobs, its founder and the CEO during some of the company's most successful days. My own understanding of Apple's esthetic and business approach was too based on numerous articles and books on Steve Jobs that I've read over the years. However, with his passing, the questions of how well will the company be able to carry on with his legacy and success will persist for some time. In order to better understand what is at stake, it's important to take a closer look at the Apple itself, going beyond the man that was synonymous with it for many decades of its existence.

"Inside Apple" is a book that, as the title suggests, pulls the curtain ever so slightly away from Apple's recondite inner workings and exposes those innards to the wider world. Apple is notoriously secretive about all aspects of its work, and this attitude of secrecy has a spell even over its former workers. Consequently, it has not been easy to gather valuable and verifiable information about the inside workings of Apple. This book, however, manages to present a very convincing and cogent view of what makes Apple unique. It shows how Apple's business and management styles go against almost all business school wisdom that has been taught over the past several decades.... Read more ›
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5.0 out of 5 stars An excellent and enlightening read 4 Jun 2013
By IE Williams
Format:Kindle Edition|Amazon Verified Purchase
The author takes the reader by the hand and shows him what's in many of the cupboards at Apple. Fascinating!
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5.0 out of 5 stars EXCELLENT 4 Feb 2013
By S. Foxcroft
Format:Hardcover|Amazon Verified Purchase
Very well written book and Steve Jobs sounds like an absolutely nightmare as does the Apple company. I have an ipod but that's as far as I would go with the Apple world as it seems almost to be a cult.
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2.0 out of 5 stars 80% sensationalist trash, 20% new facts 29 Jun 2012
By eobet
Format:Kindle Edition|Amazon Verified Purchase
It feels to me as if this book is written by someone who really dislikes Apple. Much of the book is dedicated to describing Apple in various horrible ways, while at the same time the author repeatedly has to acknowledge that the things Apple does works really well, breaks the mold quite often, probably is the best at what it does, and definitely has the most sales and money. It feels really tired, especially if you (like me) already know most of the things, and thus are able to spot quite a number of facts that the author conveniently skips in order to paint his picture (some really huge "inside" misses to). Only buy this book if heavily discounted, and be prepared for tabloid quality writing at times.
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