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Insanely Simple: The Obsession That Drives Apple's Success
Insanely Simple: The Obsession That Drives Apple's Success
Ken Segall
Average Customer Review: 3.9 out of 5 stars  See all reviews (22)
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A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing (The Times)Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power (Financial Times)Required reading (Observer)  Read More

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