- Paperback: 336 pages
- Publisher: Penguin (Non-Classics); Reissue edition (1 May 2000)
- Language: English
- ISBN-10: 0140291776
- ISBN-13: 978-0140291773
- Product Dimensions: 12.9 x 2.3 x 19.7 cm
- Average Customer Review: 4.1 out of 5 stars See all reviews (16 customer reviews)
- Amazon Bestsellers Rank: 842,590 in Books (See Top 100 in Books)
Insanely Great Paperback – 1 May 2000
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More About the Author
From the Author
In Days of Apple's worries, a reminder of glory
This book is special to me. From the moment I saw the Macintosh (some time before its release), I was charmed, not only by the machine but the people who created it. Those people in the Mac team became my friends; the machine became my primary tool for writing, and my window into worlds of software and communication. The idea for this book came to me thirteen months before the Mac's tenth anniversary--a relatively short, and somewhat personal history of the Mac to come out just at it turned 10. Since I had been consistently covering the Mac, I already had much of the research done--I followed up with a series of interviews to fill in the holes. (Those interviews were a lot of fun.) I learned stuff I'd never known, and I think for the first time you get a sense of how the Mac really evolved, from ideas like Bush's Memex through Xerox PARC, throught the LISA. You get a sense of what Jobs did, and what the others did. You see why it almost failed, and how the Mac II was made. And in the special addition for the paperback, there's the story of the PowerMac. But most important in these days of Apple's precarious position, I'm happy to have documented why Apple really matttered, and how a computer could change your life. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
It's interesting to see how some of these have come (almost) true - for example, on p285, there's a description of a plan for a hand-held device whose "display might turn into a metaphoric music store. By touching the pictures of various shelves, one could browse through a stack of compact disks. Touching one CD icon might fill the screen with the label image. Touching again might trigger a wireless call to the record company - and the response would be a brief snippet of one of the songs on the CD." It all sounds like a pretty accurate prediction of iTunes and other on-line music stores, but it's worth noting that this plan wasn't (at the time) Apple's - instead, it came from General Magic, a company partially formed by disaffected Apple engineers to "help create the spiritual successor to Macintosh". The other way this plan deviates from the on-line music stores that we've become familiar with is the way it ends: with the CD of your choice being physically shipped to your house. The use of the internet as a carrier for music seems to have been just beyond the radar at the time. Although this isn't perhaps surprising, it's remarkable how (even for a book written in 1994, at the dawn of the World Wide Web) there's no mention of the internet at all.Read more ›
While following the birth and childhood of Macintosh, this book accounts when and why things went wrong. The good news is that Macintosh is simply a young adult with quite a bit of growing up still to do.
With the shipping of iMac, it's time again to look up this book and insist that Levy begin a sequel.
Most Recent Customer Reviews
Since I was 'there at the time' I must have missed it. Just the same I think the whole book must be authentic as Levy also wrote Hackers and Crypto, and both check out. Read morePublished 12 months ago by Mr. M. Macrae
A well known story interestingly written. A few technical inaccuracies and could do with a proof read. Read morePublished 23 months ago by RichyS
Great account of the principals that formed the original Macintosh and still inform it today. Good companion to the Steve Jobs official bio.Published 23 months ago by M. Rocks
This book is destined to become a classic text, one which will be read by historians for centuries to come. Read morePublished on 21 Aug. 2000
Written by the author of Hackers although you wouldn't have guessed it. This book is so good he should stick to non fiction. Read morePublished on 27 Oct. 1999
This was a great book! I must've read it 10 times since I've gotten it. If you love Apple and the Macintosh, then you'll love this one!Published on 10 July 1999
Steven Levy tells a gripping tale of the personal computer enviroment during the 80s, and details the advent of the GUI, or graphical user interface, which Xerox pioneered and... Read morePublished on 30 May 1999
This book is bad enough, with respect to both technology and history, that it is hardly worth a review. The author's grasp of computer technology, or lack of it, is ludicrous. Read morePublished on 15 April 1999
Once again Steven Levy hits tops with this book. A complete background on the characters and events that lead to the introduction of the Apple Macintosh. Read morePublished on 24 July 1998