- Paperback: 320 pages
- Publisher: Penguin Books Ltd (29 May 1997)
- Language English
- ISBN-10: 0140232370
- ISBN-13: 978-0140232370
- Product Dimensions: 19.6 x 12.7 x 1.5 cm
- Average Customer Review: 3.9 out of 5 stars See all reviews (13 customer reviews)
- Amazon Bestsellers Rank: 1,143,630 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
January 1994 marked the 10th anniversary of this personal computer breakthrough. A household word now, the Macintosh phenomenon marked a watershed point in techno-popular culture. The Macintosh pointed the way for all future machines - it raised the standard of what one could demand of a personal computer, raised the number of people who could master the use of a more capable, user-friendly one, and raised the stakes of what competing computer avatars (like Bill Gates of then-emerging Microsoft) could produce, sell and earn in the rapidly developing area of PC programming and research. It catapulated the computer industry into an uncharted territory, a mix of technics, economics and show biz. The Mac, columnist Steven Levy explores, became the nexus of all our futuristic dreams. Not unlike the Model T, or the first Apollo mission, it thrust America and US technology into a new millenium. Computinghas never been the same - neither have we.
From the Author
In Days of Apple's worries, a reminder of glory
This book is special to me. From the moment I saw the Macintosh (some time before its release), I was charmed, not only by the machine but the people who created it. Those people in the Mac team became my friends; the machine became my primary tool for writing, and my window into worlds of software and communication. The idea for this book came to me thirteen months before the Mac's tenth anniversary--a relatively short, and somewhat personal history of the Mac to come out just at it turned 10. Since I had been consistently covering the Mac, I already had much of the research done--I followed up with a series of interviews to fill in the holes. (Those interviews were a lot of fun.) I learned stuff I'd never known, and I think for the first time you get a sense of how the Mac really evolved, from ideas like Bush's Memex through Xerox PARC, throught the LISA. You get a sense of what Jobs did, and what the others did. You see why it almost failed, and how the Mac II was made. And in the special addition for the paperback, there's the story of the PowerMac. But most important in these days of Apple's precarious position, I'm happy to have documented why Apple really matttered, and how a computer could change your life.
This book is special to me. From the moment I saw the Macintosh (some time before its release), I was charmed, not only by the machine but the people who created it. Those people in the Mac team became my friends; the machine became my primary tool for writing, and my window into worlds of software and communication. The idea for this book came to me thirteen months before the Mac's tenth anniversary--a relatively short, and somewhat personal history of the Mac to come out just at it turned 10. Since I had been consistently covering the Mac, I already had much of the research done--I followed up with a series of interviews to fill in the holes. (Those interviews were a lot of fun.) I learned stuff I'd never known, and I think for the first time you get a sense of how the Mac really evolved, from ideas like Bush's Memex through Xerox PARC, throught the LISA. You get a sense of what Jobs did, and what the others did. You see why it almost failed, and how the Mac II was made. And in the special addition for the paperback, there's the story of the PowerMac. But most important in these days of Apple's precarious position, I'm happy to have documented why Apple really matttered, and how a computer could change your life.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
This book is destined to become a classic text, one which will be read by historians for centuries to come. Without this book a hundred years from now it is likely that only Bill Gates will remain in the public consciousness - renowned for inventing the computer. In much the same way as Mozart's genius was only really appreciated after his death Steven Levy's book will serve to ensure that future historians remember that it was lesser known and far more visonary individuals who created the leap in computing that made it personal. An essential and thoroughly entertaining read.
Format:Paperback
I bought this in 1996 from the Computer Literacy bookstore in Sunnyvale, and enjoyed reading its account of the development of the Mac: the inspiration, the mistakes, the personalities, the politics, the technical breakthroughs and the way in which it "changed everything". Recently, I pulled it off the shelf and read it again: this time around, it appears as more of a historical document, with some fascinating suggestions and guesses for future developments.
It's interesting to see how some of these have come (almost) true - for example, on p285, there's a description of a plan for a hand-held device whose "display might turn into a metaphoric music store. By touching the pictures of various shelves, one could browse through a stack of compact disks. Touching one CD icon might fill the screen with the label image. Touching again might trigger a wireless call to the record company - and the response would be a brief snippet of one of the songs on the CD." It all sounds like a pretty accurate prediction of iTunes and other on-line music stores, but it's worth noting that this plan wasn't (at the time) Apple's - instead, it came from General Magic, a company partially formed by disaffected Apple engineers to "help create the spiritual successor to Macintosh". The other way this plan deviates from the on-line music stores that we've become familiar with is the way it ends: with the CD of your choice being physically shipped to your house. The use of the internet as a carrier for music seems to have been just beyond the radar at the time. Although this isn't perhaps surprising, it's remarkable how (even for a book written in 1994, at the dawn of the World Wide Web) there's no mention of the internet at all. Ironically enough, it was their reliance on a proprietary network (and the neglect of the Web) that was to be amongst the reasons for General Magic's demise not long after this book appeared.
This is still an interesting read. Levy's a good writer (I enjoyed his Hackers and Artificial Life a long while ago), and rereading this book has made me interested in his book on the iPod, which I hope to get around to any day now.
It's interesting to see how some of these have come (almost) true - for example, on p285, there's a description of a plan for a hand-held device whose "display might turn into a metaphoric music store. By touching the pictures of various shelves, one could browse through a stack of compact disks. Touching one CD icon might fill the screen with the label image. Touching again might trigger a wireless call to the record company - and the response would be a brief snippet of one of the songs on the CD." It all sounds like a pretty accurate prediction of iTunes and other on-line music stores, but it's worth noting that this plan wasn't (at the time) Apple's - instead, it came from General Magic, a company partially formed by disaffected Apple engineers to "help create the spiritual successor to Macintosh". The other way this plan deviates from the on-line music stores that we've become familiar with is the way it ends: with the CD of your choice being physically shipped to your house. The use of the internet as a carrier for music seems to have been just beyond the radar at the time. Although this isn't perhaps surprising, it's remarkable how (even for a book written in 1994, at the dawn of the World Wide Web) there's no mention of the internet at all. Ironically enough, it was their reliance on a proprietary network (and the neglect of the Web) that was to be amongst the reasons for General Magic's demise not long after this book appeared.
This is still an interesting read. Levy's a good writer (I enjoyed his Hackers and Artificial Life a long while ago), and rereading this book has made me interested in his book on the iPod, which I hope to get around to any day now.
Format:Paperback
Steven Levy tells a gripping tale of the personal computer enviroment during the 80s, and details the advent of the GUI, or graphical user interface, which Xerox pioneered and apple popularized. Ever wonder where Windows came from?
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Most Recent Customer Reviews
A brilliant potted history of the Macintosh computer
Written by the author of Hackers although you wouldn't have guessed it. This book is so good he should stick to non fiction. Read more
Published on 27 Oct 1999
Great!
This was a great book! I must've read it 10 times since I've gotten it. If you love Apple and the Macintosh, then you'll love this one!
Published on 10 July 1999
Informative yet needs updating
I found this book greatly enjoyable. I didn't really like the last third of it, which seems to drag along and is written at a very slow pace but the first two thirds were very... Read more
Published on 17 April 1999
Not so insanely great ...
This book is bad enough, with respect to both technology and history, that it is hardly worth a review. The author's grasp of computer technology, or lack of it, is ludicrous. Read more
Published on 15 April 1999
Required reading for any computer user
A wonderful book providing information on how Macintosh was born. While this book does not go into a full historical review of personal computers nor does it explain how Apple... Read more
Published on 24 Sep 1998
A humorous and compelling view on the intro of the Mac
Once again Steven Levy hits tops with this book. A complete background on the characters and events that lead to the introduction of the Apple Macintosh. Read more
Published on 24 July 1998
Macintosh RIP!!
I like to call this book "The Epic of Macintosh." I read it at my local public library in 3 hours, after I left work. Read more
Published on 2 July 1998
Detailed book ruined by the authors self praise
This is a very good book with a good history of the mac and what its creation was all about. Pity that the author ruins the book by continously talking about how great he is and... Read more
Published on 20 Jun 1998
Awesome, informative, a must-have for Macintosh Loyalists
The fact that someone sat down and wrote this book is simply amazing. The history of the Macintosh is one that frought with misunderstanding and misconception due to distortion of... Read more
Published on 15 May 1997
No hero worship here.
What I find most satisfying about Levy's style is that he resisted the urge to indulge in hero worship. Read more
Published on 29 April 1997
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