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Innovative Minds: A Look Inside Siemens- Idea Machine [German] [Hardcover]

Ulrich Eberl , Joerg Puma

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Book Description

6 July 2007 3895782998 978-3895782992 1
This book tells the story of 30 innovations – the large and the small, the rapid and the slow–moving, the disruptive and the evolutionary – and covers the entire spectrum of people and processes involved in their development. "Innovative Minds" provides a unique insight into the multi–dimensional process of innovation development at Siemens. All of the innovations were shaped not only by complex organizational forces and strategies, but also by a host of factors, including bold visions, creative freedom, conflicts, internal and external networks, teamwork – and an ample measure of luck. Every innovation story yields many valuable lessons, for companies and for each individual involved. With this in mind, the authors offer a wealth of experiences for all readers who are involved in the process of innovation – whether in a strategic or hands–on capacity – in fields such as research and development, marketing, production and sales, strategy and innovation management, organization and management.

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From the Back Cover

Innovative Minds: A Look Inside Siemens′ Idea Machine tells the story of 30 innovations – the large and the small, the rapid and the slow–moving, the disruptive and the evolutionary – and covers the entire spectrum of people and processes involved in their development. The book provides a unique insight into the multi–dimensional process of innovation development at Siemens. All of the innovations were shaped not only by complex organizational forces and strategies, but also by a host of factors, including bold visions, creative freedom, conflicts, internal and external networks, customer orientation, teamwork – and an ample measure of luck. Every innovation story yields many valuable lessons, for companies and for each individual involved. With this in mind, the authors offer a wealth of experiences for all readers who are involved in the process of innovation – whether in a strategic or hands–on capacity – infields such as research and development, marketing, production and sales, strategy and innovation management, organization and management.

About the Author

DR ULRICH EBERL born in 1962, is head of Siemens′ Innovation Communication. A biophysicist by training, he has contributed articles for a wide range of science and technology publications since 1988, reporting on topics ranging from nanotechnology to genetic engineering and archaeological excavations in Troy. After working for DaimlerBenz technology publications from 1992 to 1995, Dr. Eberl joined Siemens Corporate Communications in 1996. DR JOERG PUMA born in 1968, is the head of Krones AG Academy. From 1997 until 2006, he has contributed to the establishment and expansion of Siemens Qualification and Training. In particular, he has been responsible for the areas of strategy, innovation, finance, organizational development and leadership.

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