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Innovations in Services Marketing and Management: Strategies for Emerging Economies (Advances in Marketing, Customer Relationship Management, and E-Services (Amcrmes)) [Hardcover]

Anita Goyal

RRP: 155.00
Price: 53.26 & FREE Delivery in the UK. Details
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Book Description

30 Nov 2013 1466646713 978-1466646711
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.

Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

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Amazon.com: 5.0 out of 5 stars  1 review
5.0 out of 5 stars Great Job Mumma 12 Jun 2014
By Ali - Published on Amazon.com
Format:Hardcover
You did a great job writing this book. Dunno how you managed it while studying for boards and having a cheese-hugging nephew.

Muchas Gracious, Ali
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