Product Description
Every business must grow to survive and growth implies change (more products, more market share, more profit and so on). Innovation in Action is predicated on the proven belief that innovation is the fuel for the engine of growth; so if you can innovate you can grow and thrive and build a bigger, better business. The best people to innovate in any business are the existing employees simply because they: know the products or services; know the customers; understand the market; live and breathe the business; and are involved and committed. But can they innovate? Sadly, many will answer ‘no’ and leave it at that – either not innovating or bringing in expensive outside help.
Every living person has the ability to innovate – just sometimes they need a little help to focus, set aside their inhibitions, say what they think, and let their inherent creativity roll…
Innovation in Action is a methodology that enables anyone and everyone to release their personal creativity and to do so in a focused and productive manner. Innovation in Action can be used as a personal guide (letting you think creatively on any subject of interest) or can be applied to group sessions to deliver innovation that is relevant, focused, and deliverable. The outcome of Innovation Sessions run using the book’s methodology will yield a manageable list of improvements for competitive or strategic advantage and ensure the continued growth of the business.
Every living person has the ability to innovate – just sometimes they need a little help to focus, set aside their inhibitions, say what they think, and let their inherent creativity roll…
Innovation in Action is a methodology that enables anyone and everyone to release their personal creativity and to do so in a focused and productive manner. Innovation in Action can be used as a personal guide (letting you think creatively on any subject of interest) or can be applied to group sessions to deliver innovation that is relevant, focused, and deliverable. The outcome of Innovation Sessions run using the book’s methodology will yield a manageable list of improvements for competitive or strategic advantage and ensure the continued growth of the business.
