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Innovation in Pricing: Contemporary Theories and Best Practices
Innovation in Pricing: Contemporary Theories and Best Practices
Andreas Hinterhuber , Stephan Liozu
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'Finally, a book that gives dozens of examples of innovative pricing. Even one idea that grabs your attention can create a fortune.' Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing at Kellogg School of Management, Northwestern University, USA ‘Getting... Read More

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