"Very accessible and easy to read book. Covers IDEO's approach to innovation and is a compelling read. Lots of ideas and stories that brings innovation to life. You get an insight into the passion!"
"This book, for me, is one of the missing links in understanding how innovation works in practice. The main tenet of this book is that innovation results from recombining existing ideas."
"In the context of this list, I would read some of the more theoretical books first, then this one. It provides insights into the trials and tribulations of a real innovators life! Compelling."
"This book focusses on the process of Innovation. The text is a bit dry, but the content is definitely worth persevering with. There are few books around that cover this area as well."
"Light-hearted look at how some of the world's most famous inventions came about. Look beneath the stories and you can start to see a set of patterns!"
"If you are looking for a book to help with the "idea generation" phase of your innovation project - this could well be the book for you! Very accessible and easy to read. Some great practical ideas."
