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Product Description
Product Description
This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.
The subject of innovation management is often treated as a series of separate specialism’s, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.
Written in an accessible style, this title sets three key areas for the student: Innovation management, managing technology and knowledge and new product development.
As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers.
From the Back Cover
Innovation Management and New Product Development, 5th edition
Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.
Innovation Management & New Product Development 5e offers an accessible and authoritative multi-functional perspective on innovation management and new product development. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.
New to this edition
Ø Thoroughly revised and updated chapters including new coverage of entrepreneurship, process innovation and counterfeit and imitation goods
Ø New case studies on CSI and genetic fingerprinting, and Sony Blu-Ray as well as updated case studies including Apple, eBay and Gore-Tex®
Ø New 'Innovation In Action' feature in every chapter – practical examples of innovation in action that help you to link theory with practice
Online resources available at www.pearsoned.co.uk/trott include PowerPoint slides and an Instructor’s Manual for lecturers as well as an online glossary, multiple choice questions for every chapter and annotated weblinks for students.
This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, operations management, business studies and engineering.
About the Author
Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.
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Customer Reviews
The Third Edition dealt with the Guinness Widget as a major case study - the Fourth Edition (the one I bought) has the widget patent as an appendix. The main case study has been replaced with Viagra, another epic. Trott gets you in there, if he ever wants to leave academia behind, he could do fiction or journalism (if there is any distinction) .... His stuff on Cork (wine bottles, not Ireland) is first-rate also. You really feel for the guys who have planted trees 40 years ahead, faced with the various disruptive innovations in wine closure.
Some day I will finish this book, what I have already read has well justified the investment.
If you find yourself, due to pursuing a passion for some subject (computer virtualization in my case), in a position where you are helping to develop, market or finance something that will make customers ask themselves "Who came up with that neat ideat" then you should read Mr. Trott's book. Mr. Trott provides insight into the different types of innovation that companies engage in, the lifecycle of new products and how organizations use their intellectual and technological assets to their advantage as well as customers and even society at large.
Listmania!
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