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Innovation and the General Manager Paperback – 30 Jun 1998


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From the Publisher

Although cases and readings make up most of the text, each section begins with a short article that introduces the key concepts that the cases themselves illustrate.
Cases/Readings include: High-technology & low-technology industries; fast-paced & slower-paced industries; product-driven to process-intensive industries and service businesses.

Inside This Book

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First Sentence
One of the most consistent patterns in business is the failure of leading companies to stay atop their industries when technologies or markets change. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: 2 reviews
3 of 5 people found the following review helpful
Great Title on Innovation 4 July 2004
By A Customer - Published on Amazon.com
Format: Paperback
An excellent piece of work for readers on innovation and market dynamics. Interesting case studies.
The Instructor's manual is also a great substitute: ASIN: 0073659169
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