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Innovation Games: Creating Breakthrough Products Through Collaborative Play: Creating Breakthrough Products and Services [Paperback]

Luke Hohmann
4.3 out of 5 stars  See all reviews (3 customer reviews)
RRP: 30.99
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Book Description

28 Aug 2006 0321437292 978-0321437297 1

Innovation Through Understandingsm

 

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.

 

You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

  • Learn how your customers define success
  • Discover what customers don’t like about your offerings
  • Uncover unspoken needs and breakthrough opportunities
  • Understand where your offerings fit into your customers’ operations
  • Clarify exactly how and when customers will use your product or service
  • Deliver the right new features, and make better strategy decisions
  • Increase empathy for the customers’ experience within your organization
  • Improve the effectiveness of the sales and service organizations
  • Identify your most effective marketing messages and sellable features

Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.


Frequently Bought Together

Innovation Games: Creating Breakthrough Products Through Collaborative Play: Creating Breakthrough Products and Services + Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers + Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity
Price For All Three: 54.27

Buy the selected items together


Product details

  • Paperback: 192 pages
  • Publisher: Addison Wesley; 1 edition (28 Aug 2006)
  • Language: English
  • ISBN-10: 0321437292
  • ISBN-13: 978-0321437297
  • Product Dimensions: 8 x 9 x 0.5 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 116,259 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

From the Back Cover

Innovation Through Understandingsm

 

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.

 

You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

  • Learn how your customers define success
  • Discover what customers don’t like about your offerings
  • Uncover unspoken needs and breakthrough opportunities
  • Understand where your offerings fit into your customers’ operations
  • Clarify exactly how and when customers will use your product or service
  • Deliver the right new features, and make better strategy decisions
  • Increase empathy for the customers’ experience within your organization
  • Improve the effectiveness of the sales and service organizations
  • Identify your most effective marketing messages and sellable features

Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

About the Author

Luke Hohmann is the founder and CEO of Enthiosys, Inc., a Silicon Valley-based software product strategy and management consulting firm. Luke is also the author of Beyond Software Architecture: Creating and Sustaining Winning Solutions and Journey of the Software Professional: A Sociology of Software Development. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E in computer science and engineering from the University of Michigan. While at Michigan he studied cognitive psychology and organizational behavior in addition to data structures and artificial intelligence. He is a former National Junior Pairs Figure Skating Champion and American College of Sports Medicine certified aerobics instructor. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys roughhousing with his four kids, his wife’s cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wife’s cooking).



Customer Reviews

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4.3 out of 5 stars
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
3.0 out of 5 stars Learn to be different ... 24 May 2010
Format:Paperback
Good handy book to have around for when you want to approach your target audience with a different perspective. Book arrived on time in good condition. You need to be very committed and be a good facilitator to be able to put this book in to good use.
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5.0 out of 5 stars Must read 14 Jun 2011
Format:Paperback|Verified Purchase
Great book, very easy to read and digest, but with all great concepts it takes a lot of practice to be proficient at the techniques.

Get the book, read the book, play the games...
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0 of 1 people found the following review helpful
5.0 out of 5 stars A book that is worth buying for your 'friends' 12 Jun 2007
Format:Paperback
Every so often a book comes along that you buy multiple copies of - to loan to your friends and collegues. This is one of those books.

It is easy to read, and covers what you need to know in order to add some more valuable tools to your toolkit. It helps explore the "magic happens here" part of software development - how to figure out what you need to build.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.8 out of 5 stars  25 reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Very useful, varied and practical 13 Dec 2010
By Muir, Alexander - Published on Amazon.com
Format:Paperback
I run user experience research for one of the big tech firms in Seattle. I've been using this book recently to bring some more creativity and variety to the activities we do in our studies. I've found the games are really practical, and there is just-enough material on each to get going. So I'd definitely recommend it.

However, if someone isn't already familiar with running games like this, then they may need quite a bit of practice first. Since, the actual instructions are only part of the story: setting the right mood in the room is important, as is one's manner as a facilitator. The best way of learning this is practice, and working with someone who is already good at this and learning from them. Yet, as book go, there is another book I recommend on the subject: Moderating to the Max, and the Culture Code.
2 of 2 people found the following review helpful
5.0 out of 5 stars A must read for innovation leaders 3 Sep 2010
By Armond Mehrabian - Published on Amazon.com
Format:Paperback|Verified Purchase
I like this book because it's full of practical tools on discovering your customer's needs, wants, and likes. As an agile innovation consultant, I have used several techniques from this book to help customers describe their most important features (product box) and then prioritize them (buy a feature). The author emphasizes the need for thorough preparation and documentation while making the business process seem fun like a game.

I highly recommend this book to anyone who is trying to draw out customer requirements. There are even some techniques for discovering the killer features that will set your product apart from your competitors' (Give them a hot tub). I plan on using these techniques in upcoming customer engagements especially for helping them with strategic direction and product requirements gathering.

It's a must for any innovation professional.

Armond Mehrabian
amehrabian@portofinosolutions.com
Twitter: @armond_m
2 of 2 people found the following review helpful
5.0 out of 5 stars Better Understand Your Customer and Discover Great Products 2 May 2009
By John Gibbon - Published on Amazon.com
Format:Paperback
It isn't the job of your customer to translate their needs into your product offerings. Of course, everyone says you just need to listen to your customer, but no one says how. In "Innovation Games" Luke Hohmann describes 12 games you can play to help you better understand your customers' needs and help you discover great products.

In part I, Luke first provides an overview for understanding and implementing innovation games. He then discusses the process from selecting the game to interpreting the results.

In part 2, twelve separate games are described which can help you understand one or more of the following:
- Unmet and/or idealized market needs
- Products and services usage and relationships
- Product and service functionality
- How to shape your product for the future

Finally, in part 3 tools and templates are provided to help you quickly start playing innovation games with your customers.

In a world where the mantras of "innovate" and "listen to your customer" prevail, Luke Hohmann gives you usable tools to help you do just that.
2 of 2 people found the following review helpful
5.0 out of 5 stars I judge how good a book is by how many 3M sticky notes I have stuck to pages. For me, this book had tons. 9 Mar 2009
By Ryan Peel - Published on Amazon.com
Format:Paperback
Great book. I judge the quality of the books I read by how many 3M sticky notes I have stuck to pages. This book had tons.
2 of 2 people found the following review helpful
5.0 out of 5 stars Skinning the Onion on Customer Needs 27 Nov 2006
By David W. Smith - Published on Amazon.com
Format:Paperback
With the disclaimer that I worked with Luke while some of the ideas that turned into the Games where bouncing around in his head, I have seen these games work to produce tangible results. (We used an early version of Remember the Future to develop the successful plan for our first product deployment.)

In "Blink", Malcom Gladwell makes the point that if you ask people what they want, they will tell you what they *think* they want. (When asked, nobody thought they wanted the Aeron chair. Oops.) It takes a bit of digging to get beneath the thought level, tapping into real emotional wants and needs to extract ideas for products that stand a chance of being wildly successful. The Innovation Games help with that digging, engaging players above and below the level of concious thought.
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