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Innovation (Essential Managers) [Paperback]

Dr John Bessant

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Book Description

1 Dec 2009 1405344555 978-1405344555

A practical, pocket-sized guide to innovation which will give you the information and skills to succeed in business

Bring innovation to your workplace, you'll find out how to use blue-sky thinking to promote creativity, enhance your business performance and get ahead of the competition.

Tables, illustrations and 'In Focus' panels on what to do in a particular situation, plus real-life case studies demonstrate how to maximise the benefits of creative management for yourself, your staff and your clients, conceive new ideas, develop new products and implement new practices. Read it cover-to-cover, or dip in and out of topics for quick reference.


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