Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Tell the Publisher!
I’d like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Innovate!: How to Gain and Sustain Competitive Advantage [Hardcover]


Available from these sellers.

Book Description

24 Nov 1988
The main objective of this book is to help managers become innovators - and not only in the development of new products and services. The author argues that innovation is a manageable process, principally aimed at increasing customer value, that is essential to business success. In examining the innovatory process, he argues that any company can become innovatory, and considers the particular challenges facing large organizations, small firms and entrepreneurs, illustrating with case studies how companies have - and have not - successfully managed innovation. He also details practical aspects of how you look for, evaluate and implement innovative opportunities across a range of businesses and industry, from publishing to engineering, from pharmaceuticals to DIY. He examines companies which have built their businesses by innovating and also looks at market leaders who have lost their positions by failing to innovate. The book aims to be a part of the business strategy of companies moving out of the age of business evolution into the era of business revolution.

Product details

More About the Author

Discover books, learn about writers, and more.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category