From the Author
My name's Dan and I wrote some of the stuff in the innocent drinks recipe book "Little Book of Drinks". But before we tell you all about the book, perhaps we should tell you about who we are. innocent began in 1999, when my friends Adam, Jon and Rich got a bit bored of the jobs that they were doing . The three of them realised that they were leading unhealthy lives, always working late and eating rubbish food when they got home, and they watched lots of telly too. The crunch came when they finally decided to put up or shut up - they'd been talking about starting a business for years, and now was the time for action. They bought £500 worth of fruit, crushed it all up to make smoothies and sold them from a stall at a little music festival in London. Above the stall was a big sign saying 'Do you think we should give up our jobs to make these smoothies?' and put out a bin saying 'YES' and a bin saying 'NO'. At the end of the weekend the 'YES' bin was so full so they went in the next day and resigned.
Switch to today, and innocent has got a bit bigger. There now 20 odd people working at Fruit Towers, and we sell our smoothies and yoghurt thickies all over the UK and Ireland. We've got a nice kitchen where Lucy makes up new recipes with all manner of fruit and veg, and we thought it would be nice to collect these recipes together, write a few words, take some pictures, draw some cartoons and put them all into a book. It took quite a long time, because we're quite fussy people. We were fussy about the photos, pernickity about the words and fastidious when it came to the recipes themselves. We made all of the drinks a million times, and then we asked a professional foodie to test them a million more times. Eventually we had a big list of drinks, so had to work out how to divide them up into sections. We ended up having sections for Work, Rest and Play. The Work drinks are very healthy blends, designed to make you feel human at inhuman times i.e. 9.30am on Monday, whilst the Rest recipes will have you purring in delight after a long Saturday lie-in. The Play recipes up the ante by adding a little alcohol to the equation, but all of the cocktails use absolutely fresh juices as well, meaning that you'll be doing yourself some good whilst impressing your friends with your breakdancing skills.
None of the drinks require superhuman powers in the kitchen - the bottom line with all of our recipes is that they should taste good and do you good.
Some of the nice things people have said about innocent include - "God-given and Glorious" Daily Mail Weekend.
"The smoothie to be seen with for the next millennium and beyond" Daily Express.
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From the Back Cover
In 1999 Rich, Jon and Adam were selling fresh juices on a stall in Portobello market. When their customers unanimously voted they should go into business, ‘innocent ltd’ (ltd = little tasty drinks) was born.
They are now the producers of the nation’s favourite smoothies. Renowned for their quirky and innovative marketing as well as their emphasis on lifestyle, fun and healthy living, they now bring us the book: everything you need to know about making healthy delicious drinks from a huge variety of ingredients. It will contain tips on blenders, on storage, how to choose fruit and veg and where to find more exotic ingredients. And while it also provides invaluable nutritional information on how juices enhance our mental and physical well-being, it won’t bore you with facts and figures and it won’t urge you to go on a 3-week juice fast. Instead, it will urge you not to become a health bore.
The easy-to-follow recipes are tailored to people’s lives. Whether you’ve just finished a work-out, want a nightcap or are preparing for a night of excess, you will find the right juice. Divided into three sections – Work, Rest and Play – the book features juices to keep you bright and alert, juices to pamper and comfort, and juice cocktails to make you tipsy without giving you a hangover. Why is bio yoghurt so good for you? Does it pay to choose seasonal ingredients? How healthy, indulgent or intoxicating is the drink? The book answers all these questions and more while demystifying juice jargon. Creatively packaged, full of personality and humour, this is a juicing book unlike any other.
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