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Ingenuity in Practice: A Guide for Clear Thinking Spiral-bound – Sep 2009

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Product details

  • Spiral-bound: 103 pages
  • Publisher: University of Nottingham Institute for Enterprise and Innovation (Sept. 2009)
  • ISBN-10: 0956345301
  • ISBN-13: 978-0956345301
  • Product Dimensions: 20.6 x 15.6 x 1.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 943,341 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful By Ms. Francine M. Pickering on 29 April 2010
Format: Spiral-bound
Ingenuity in Practice is a great little book which acts as both an exploration of and a practical tool for the point where human psychology and active entrepreneurship meet. If you're in the business of coming up with innovative ideas, you should definitely give this book a go.

It covers plenty of academic background to innovation but without being heavy going and it's this basis that the practical part of the book is based on, taking the user in detail through a three-stage process of creative problem solving: Definition (or preparation), Discovery (ideas generation) and Determination (evaluation of ideas) - essentially the groundwork that needs to be done to come up with novel business ideas.

It gives plenty of clear guidelines such as seeking analogies from other areas, generating as many ideas as possible, and coming up with non-obvious ideas, along with the rationale for these techniques and real-life examples of how and why these have worked.

I like the way it talks about problems as things to be solved and that allow opportunities to be sought but if you're one of those people who believes that a problem can only be a negative thing try Wertheimer's expression "productive thinking" instead - that very much sums up the ethos of Ingenuity in Practice.

The book is peppered with examples of innovative products. I'd have liked a bit more mention of innovation in service delivery as I get a bit irritated by the popular view that innovation has to result in a gizmo - that's not the message of this book but it's a bee in my bonnet all the same.
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Format: Spiral-bound
This clear and concise book presents a straightforward process for anyone who wants to bring more innovative thinking to their work. My company is called Deliberate Innovation because I'm passionate that acts of ingenuity can be open to all who have access to a great process and this is such a process.

Businesses and individuals can benefit by understanding the nature of the journey problem solvers need to take from problem definition through creativity to delivery. In this book the steps are titled: Define - Discover - Determine, and the fractal way in which these phases are used is simultaneously powerful and accessible.

The examples, quotes and stories that populate the book make it a pleasant read for those only casually interested in the subject, but the rigour of the method shows through at all times.

Will Woodward
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Format: Kindle Edition
This book was required reading as part of my Masters' in Entrepreneurship. It combines anecdotes, exercises, and thought questions to initiate the reader into the Ingenuity process for creative problem solving. The process offers a practical way to structure the process of problem solving to encourage both lateral and focused thinking so that more creative and better, more appropriate solutions are developed. It has pages for notes as well as inspirational sayings and quotations to keep you motivated and focused. I found it interesting and educational, and useful as a companion guide to the longer Ingenuity text.
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