- Hardcover: 220 pages
- Publisher: Ashgate Publishing Limited (8 Jun 2001)
- Language English
- ISBN-10: 0566082225
- ISBN-13: 978-0566082221
- Product Dimensions: 23.1 x 15.2 x 1.8 cm
- Amazon Bestsellers Rank: 3,517,417 in Books (See Top 100 in Books)
- See Complete Table of Contents
Information Marketing
and over one million other books are available for Amazon Kindle .
Learn more
| ||||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in general, manage changing relationships between suppliers and customers. This work focuses on "information marketing" - the marketing of information based products and services. It studies marketing in contexts and organizations in which information based products and services are a significant product category. Typical information based products include: books, CD's, videos, journals, journal articles, and databases and typical information based services include: libraries, business consultancy services, and web-based information services. The book is structured into ten chapters. Early chapters explore basic concepts such as the nature of marketing, and the structure of the information marketplace. Other chapters encourage readers to focus on customers and their relationship with the customer and examine information as a product, marketing communications, collecting customer data and marketing planning and strategy.
Inside This Book
(Learn More)
Browse and search another edition of this book.
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Browse and search another edition of this book.
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Customer Reviews
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
