- Paperback: 262 pages
- Publisher: Pearson; 4th edition (1 Jun 2000)
- Language English
- ISBN-10: 0321188950
- ISBN-13: 978-0321188953
- Product Dimensions: 22.4 x 15 x 1.4 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 467,708 in Books (See Top 100 in Books)
- See Complete Table of Contents
| ||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
Product Description
Review
Here's what people are saying about the material in INFLUENCE: Science and Practice:
“This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.” —ROGER FISHER, Director, Harvard Negotiation Project, Co-author of “Getting to Yes.”
“For marketers, it is among the most important books written in the last 10 years.” —JOURNAL OF MARKETING RESEARCH
“The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row.” —GREG RENKER, President, Guthy-Renker
“It would be marvelous reading for students taking Social Psychology.” —DAVID MYERS, Hope College
“The book is tremendously entertaining and very popular with students. It makes excellent reading for a Consumer Behavior or Advertising class.” —ALAN J. RESNIK, Portland State University
“INFLUENCE should be required reading for all business majors.” —JOURNAL OF RETAILING
Review
Here's what people are saying about the material in INFLUENCE: Science and Practice: "This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy." --ROGER FISHER, Director, Harvard Negotiation Project, Co-author of "Getting to Yes." "For marketers, it is among the most important books written in the last 10 years." --JOURNAL OF MARKETING RESEARCH "The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row." --GREG RENKER, President, Guthy-Renker "It would be marvelous reading for students taking Social Psychology." --DAVID MYERS, Hope College "The book is tremendously entertaining and very popular with students. It makes excellent reading for a Consumer Behavior or Advertising class." --ALAN J. RESNIK, Portland State University "INFLUENCE should be required reading for all business majors." --JOURNAL OF RETAILING
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
24 of 24 people found the following review helpful
Format:Paperback
I am one of those guys who lay my hands on every marketing-related book I can lay my hands on. Okay, this is not strictly speaking a marketing book, but is essential reading for anyone in marketing.
It would be more accurate to describe the topic of the book as social psychology, but the relevance to marketing becomes immediately apparent, because it examines the human nature which makes the compliance strategies of con artists so effective.
Cialdini selected the triggers he felt were the most important, and dedicated a chapter to each.
Robert Cialdini's work is brilliantly researched and he speaks as a true authority on the subject. His theories are clear and he backs up his statements with (sometimes astonishing) research findings. He writes well and his style is enjoyable.
The book is well laid out, and the findings are presented in a way which make them instantly usable.
Whether you are in marketing, or if you have ever been pressured into making a decision you later regretted, you will find this book really interesting and useful. I gladly recommend this title.
9 of 9 people found the following review helpful
Format:Paperback
I consider this to be an excellent book. It is easy to read through and has practical application. Further it gets you to consider things from a different perspective.
What I really liked about this book is that helps you to recognize how you and others react to certain situations and stimuli. With that recognition you can sometimes take yourself out of certain manipulative situations. If you can't remove yourself from the situation at the time, then at least you have some basis for later analysis and improvement.
I can recommend this book for anyone, but business people may be more inclined to find it useful in their daily lives.
I occasionally refer back to the book to refresh my memory or see if I can figure out why a particular thing happened as it did.
8 of 8 people found the following review helpful
Format:Paperback
This book is probably the best book I've read on communication skills and influence. The findings are based on scientific studies instead of the author's own opinions which give it credibility. Cialdini's work highlights the 7 key factors that influence human behaviour and illustrates not only how you can utilize these to improve your communication skills, but also how to protect yourself against someone who is attempting to manipulate you with them.
This book is an important book and is highly recommended.
Would you like to see more reviews about this item?
Was this review helpful?
Let us know
Most Recent Customer Reviews
Thorough, nicely researched and readable
I'm a beginner, relatively speaking, in NLP and related disciplines. I saw this on a recommended reading list (social proof?) and thought I'd read it. Read more
Published on 11 April 2006 by Richard Griffiths
Shrewd investment.
This book is frightening. The behaviours and responses we all share and how they can be manipulated or controlled are explained and then explored in an anecdotal style which is... Read more
Published on 9 Mar 2004 by Mark Liversedge
Influence review
I have an absolute horror of self-help books, so picked this up from my father-in-law in the Philippines last New Year to read on the plane with zero enthusiasm. Read more
Published on 9 Mar 2004 by P. Patten
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
![[Start the discussion]](http://g-ecx.images-amazon.com/images/G/02/x-locale/communities/discussion_boards/start-new-discussion-sec._V192198663_.gif){kind=small}
Listmania!
|
|
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
