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Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion
Robert B., PhD Cialdini
Average Customer Review: 4.3 out of 5 stars  See all reviews (175)
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For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)Influence should be required reading for all business majors. (Journal of Retailing)This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers... Read More

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