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Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
I read this many years ago, and its influence is obvious in every book about influence since.Published 12 days ago by paul z jackson
If you've ever been pressured into buying something then wondered with a sinking feeling "what on earth compelled me to do that?", look to this book. Read morePublished 19 days ago by A.Warsama
Interesting concepts in terms of psychology and human behaviour. However the author is so cynical it seems he believes everybody is out to manipulate him and he is so fed up and... Read morePublished 1 month ago by EliteLondon