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For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Influence should be required reading for all business majors. (Journal of Retailing)
This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)
The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
Sublime and captivating read, the author created a rare mix of an invaluable yet easy to understand masterpiece. Kudos sirPublished 2 days ago by pw
Bought this on a whim. It's easy enough to read and written in normal everyday language but I did find it to be a bit basic and self serving. Read morePublished 7 days ago by Miss S Angeli
Saw him presenting at a conference and had to buy the book, very accessible, you don't need to be a genius to understand it, highly recommendedPublished 21 days ago by KH
Definitely interesting stuff! Backed up with plenty of study-based evidence. Of course this can appear falsely convincing - the selected studies can always back up a particular... Read morePublished 21 days ago by David
A superb book and a monumentally memorable read. I find myself constantly quoting from it during conversation.Published 1 month ago by Fiona