Influence: The Psychology of Persuasion and over 2 million other books are available for Amazon Kindle . Learn more
  • RRP: £10.99
  • You Save: £2.50 (23%)
FREE Delivery in the UK on orders with at least £10 of books.
In stock.
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
Influence: The Psychology... has been added to your Basket
+ £2.80 UK delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: SHIPS FROM USA: PLEASE ALLOW 10 to 21 BUSINESS DAYS FOR DELIVERY. Very Good Condition and Unread! Creasing to cover. Text is clean and unmarked! Has a small black line on bottom/exterior edge of pages. Tracking is not available for orders shipped outside of the United States.
Trade in your item
Get a £0.79
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Influence: The Psychology of Persuasion Paperback – 1 Feb 2007

250 customer reviews

See all 7 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£8.49
£3.89 £3.91
£8.49 FREE Delivery in the UK on orders with at least £10 of books. In stock. Dispatched from and sold by Amazon. Gift-wrap available.

Special Offers and Product Promotions

  • Save £20 on Amazon.co.uk with the aqua Classic card. Get an initial credit line of £250-£1,200 and build your credit rating. Representative 32.9% APR (variable). Subject to term and conditions. Learn more.

Frequently Bought Together

Influence: The Psychology of Persuasion + What Every BODY is Saying: An Ex-FBI Agent's Guide to Speed-Reading People
Price For Both: £16.88

One of these items is dispatched sooner than the other.

Buy the selected items together


Win a £5,000 Amazon.co.uk Gift Card and 30 Kindle E-readers for your child or pupil's school.
Vote for your child or pupil(s) favourite book(s) here to be in with a chance to win.

Product details

  • Paperback: 336 pages
  • Publisher: HarperBusiness; Rev. Ed., 1st Collins Business Essentials Ed edition (1 Feb. 2007)
  • Language: English
  • ISBN-10: 006124189X
  • ISBN-13: 978-0061241895
  • Product Dimensions: 13.5 x 2.1 x 20.3 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (250 customer reviews)
  • Amazon Bestsellers Rank: 819 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description

Review

For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)

Influence should be required reading for all business majors. (Journal of Retailing)

This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)

The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.


Inside This Book

(Learn More)
Browse and search another edition of this book.
First Sentence
I GOT A PHONE CALL ONE DAY FROM A FRIEND WHO HAD RECENTLY opened an Indian jewelry store in Arizona. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.3 out of 5 stars

Most Helpful Customer Reviews

125 of 131 people found the following review helpful By William Cohen VINE VOICE on 28 Oct. 2007
Format: Paperback Verified Purchase
I have been entertaining my friends at dinner parties with this book. Cialdini, who admits to being a bit of a sucker himself, shows all the ways we've been manipulated over the years by small gestures and situations contrived by salesmen.

There are so many good stories. The one about Joe Girard, a car salesman who sends out each month 13,000 cards every month to former customers with a card saying, "I like you". Surely people wouldn't fall for that? Yes they do, he made more than $200,000 a year selling cars. He's in the Guinness Book of Records.

There's the story of how the Chinese got the American prisoners in the Korean War to betray their country by setting them essay questions. There's accounts of the trouble we can get into when we insist on being consistent or make a vague commitment to supporting a cause.

Cialdini exposes loads of sales techniques and has some fascinating insights into what motivates us.

As a self-employed person I'm really grateful for this knowledge. This is a book that everyone should read.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
162 of 171 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on 28 May 2004
Format: Paperback
The human mind is a wonderful thing, capable of the most wonderful thought processes and ideas. Yet the brain is on automatic pilot for most situations. That allows the conscious mind to really focus. The drawback is that some people will use our conscious inattention to sneak one by us, like a fastball pitch to a hitter looking for a change-up.
Influence, the book, is very useful in this regard, because it uses interesting examples to help us be aware of our own tendency to let automatic pilot thinking take over.
Since I first read this book many years ago, I have been watching to see if the circumstances I see support or invalidate Professor Cialdini's points. By a margin of about 9 to 1, Cialdini wins.
Given that we are easily manipulated by our desire to be and to appear to be consistent with our past actions and statements, swayed by what the crowd is doing, and various other mechanisms, the only way we can be armed against unscrupulous marketing is to be as aware of these factors are the marketers are.
At the same time, I appreciated how the book explores the ethics of when and how much to apply these principles. Without this discussion, the book would come off like Machiavelli's, The Prince, for marketing organizations. That would have been a shame. By dealing with the ethics, Professor Cialdini creates the opportunity to educate us intellectually and morally. Well done!
I have read literally dozens of books about marketing and selling, and I find this one to be the most helpful in thinking about how influence actually works. Even if you will never work in marketing, you will benefit from reading this book in order to better focus your purchases and actions where they fit your needs rather than someone else's.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
36 of 39 people found the following review helpful By J. George on 2 May 2007
Format: Paperback
I've just finished this book. Wow it was mind blowing!

I'm not going to reiterate all the brilliant reviews made about this book, suffice to say it is a useful guide for going into negotiations and other situations were undue and unfair influence might occur. For example, how to deal with dirty influence tricks or even just pushy salesmen, estate agents or recruitment consultants - you can see the tatics that are being used and side step them or use their tricks against them for your own advantage.

An amazing book. Read it for your own sake.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Nathan P on 6 Dec. 2013
Format: Paperback Verified Purchase
Really good interesting book,there is a lot of rambling however for me, its not useless information but it's a bit excessive and doesn't really enhance your knowledge on the concepts in the book.

Key question. Will this make you a person who can influence people more effectively ? I'm not so sure, I guess if you took the time to really work some of the ideas into you everyday life then maybe. You will definitely have to WORK at it and think really hard as to how you can use the ideas because its not like a step to step guide, its more like a diary of his findings.

This book will make you more aware of things that influence situations however as in how to actually use them to benefit yourself not so much.

All in all good book. Could be condensed, longer than it needs to be.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
60 of 66 people found the following review helpful By Dilraj Sidhu on 6 Jun. 2005
Format: Paperback
I first read an excerpt of Dr Cialdini's book in a Harvard Business Review article and it was one of the few times I actually bought the book on the same day. The six universal principles of influence and persuasion are superb in their brevity and ability to work in a wide variety of situations. With Dr Cialdini backing up his writings with 50 years of social science research (not to mention his own 3 year investment of time to learn the trade secrets of many organisations, both private sector and public sector) it makes learning and using the principles of persuasion systematic and not dependant on being 'a born sales person or natural influencer'. A fantastic read with plenty of anecdotes (backed up by research) and uses. If you buy one book on the subject of Influence and Persuasion - make it this one!. Also, for reader's interest the book has been translated into a two-day workshop on how to best utilise the 6 principles of influence and persuasion and are run by Dr Cialdini's outfit called Influence At Work - they have a US and UK presence. Good reading!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback