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The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology
Product Description
"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
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First Sentence
I GOT A PHONE CALL ONE DAY FROM A FRIEND WHO HAD RECENTLY opened an Indian jewelry store in Arizona. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
I GOT A PHONE CALL ONE DAY FROM A FRIEND WHO HAD RECENTLY opened an Indian jewelry store in Arizona. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
58 of 58 people found the following review helpful:
5.0 out of 5 stars
Priceless,
By
This review is from: Influence: The Psychology of Persuasion (Paperback)
I have been entertaining my friends at dinner parties with this book. Cialdini, who admits to being a bit of a sucker himself, shows all the ways we've been manipulated over the years by small gestures and situations contrived by salesmen.There are so many good stories. The one about Joe Girard, a car salesman who sends out each month 13,000 cards every month to former customers with a card saying, "I like you". Surely people wouldn't fall for that? Yes they do, he made more than $200,000 a year selling cars. He's in the Guinness Book of Records. There's the story of how the Chinese got the American prisoners in the Korean War to betray their country by setting them essay questions. There's accounts of the trouble we can get into when we insist on being consistent or make a vague commitment to supporting a cause. Cialdini exposes loads of sales techniques and has some fascinating insights into what motivates us. As a self-employed person I'm really grateful for this knowledge. This is a book that everyone should read.
131 of 138 people found the following review helpful:
5.0 out of 5 stars
Required Reading for the Intelligent Consumer,
By Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 110,000 Helpful Votes Globally) - See all my reviews (TOP 100 REVIEWER) (VINE VOICE) (HALL OF FAME REVIEWER)
This review is from: Influence: Psychology of Persuasion (Paperback)
The human mind is a wonderful thing, capable of the most wonderful thought processes and ideas. Yet the brain is on automatic pilot for most situations. That allows the conscious mind to really focus. The drawback is that some people will use our conscious inattention to sneak one by us, like a fastball pitch to a hitter looking for a change-up.Influence, the book, is very useful in this regard, because it uses interesting examples to help us be aware of our own tendency to let automatic pilot thinking take over. Since I first read this book many years ago, I have been watching to see if the circumstances I see support or invalidate Professor Cialdini's points. By a margin of about 9 to 1, Cialdini wins. Given that we are easily manipulated by our desire to be and to appear to be consistent with our past actions and statements, swayed by what the crowd is doing, and various other mechanisms, the only way we can be armed against unscrupulous marketing is to be as aware of these factors are the marketers are. At the same time, I appreciated how the book explores the ethics of when and how much to apply these principles. Without this discussion, the book would come off like Machiavelli's, The Prince, for marketing organizations. That would have been a shame. By dealing with the ethics, Professor Cialdini creates the opportunity to educate us intellectually and morally. Well done! I have read literally dozens of books about marketing and selling, and I find this one to be the most helpful in thinking about how influence actually works. Even if you will never work in marketing, you will benefit from reading this book in order to better focus your purchases and actions where they fit your needs rather than someone else's.
52 of 55 people found the following review helpful:
5.0 out of 5 stars
Invest in Influence,
By
This review is from: Influence: Psychology of Persuasion (Paperback)
I first read an excerpt of Dr Cialdini's book in a Harvard Business Review article and it was one of the few times I actually bought the book on the same day. The six universal principles of influence and persuasion are superb in their brevity and ability to work in a wide variety of situations. With Dr Cialdini backing up his writings with 50 years of social science research (not to mention his own 3 year investment of time to learn the trade secrets of many organisations, both private sector and public sector) it makes learning and using the principles of persuasion systematic and not dependant on being 'a born sales person or natural influencer'. A fantastic read with plenty of anecdotes (backed up by research) and uses. If you buy one book on the subject of Influence and Persuasion - make it this one!. Also, for reader's interest the book has been translated into a two-day workshop on how to best utilise the 6 principles of influence and persuasion and are run by Dr Cialdini's outfit called Influence At Work - they have a US and UK presence. Good reading!
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