- Buy the UK edition of Influence: Science and Practice
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Here's what people are saying about the material in INFLUENCE: Science and Practice:
“This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.” —ROGER FISHER, Director, Harvard Negotiation Project, Co-author of “Getting to Yes.”
“For marketers, it is among the most important books written in the last 10 years.” —JOURNAL OF MARKETING RESEARCH
“The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row.” —GREG RENKER, President, Guthy-Renker
“It would be marvelous reading for students taking Social Psychology.” —DAVID MYERS, Hope College
“The book is tremendously entertaining and very popular with students. It makes excellent reading for a Consumer Behavior or Advertising class.” —ALAN J. RESNIK, Portland State University
“INFLUENCE should be required reading for all business majors.” —JOURNAL OF RETAILING
Over a quarter million copies sold!
How does this information make you feel about the book? If, even for a moment, you thought that a proven and popular book might be the one you were interested in, you may have been persuaded by a potent principle of influence—in this case, the principle of social proof.
Have you ever found yourself saying “yes” to a telemarketer or to a child selling candy and then wonder why you have just agreed to subscribe to a magazine that you really aren't interested in or to buy a candy bar that you really don't want? In this revised, updated, and expanded book, not only will you find out what techniques were used to get you to say yes, but you will also learn some worthwhile ways to defend yourself from future requests.
Wow! Helped me understand how advertisers target the subconcious mind. Ideas discussed include 'social proof' and using celebrity endorsements. Read morePublished 5 months ago by The Exhibition
my bosses friend recommended it. so had to buy it. i think both the boss and his friend seem to think too much of this book. it is just common sense. you might like it. Read morePublished 16 months ago by peter
The book brings lots of great examples and goes in depth to explain the human brhaviour in certain situations when the decision making is involved. Read morePublished on 15 May 2013 by Arnis Seleznevs
This is an easy read and shows the power for language and style to get your message over. If nothing else, it ill change how you view standard sales tactics and especially car... Read morePublished on 17 Feb. 2013 by Nicholas A. Robson
I sell products off the internet so it was very relevent in how customer approaches are made.
Interesting discussion on suicides and mass suicides - Makes me aware of when not... Read more
I'm not in marketing, but I found this book both fascinating and revealing. We were actually presented with a copy each on a "Communicating with Passion" course I went on, because... Read morePublished on 27 Jun. 2008 by Frankums
Seminal book, it has influenced most other books in fact.
If you are to read just one book on the subject, this one should be it. Read more
I've just finished this book. Wow it was mind blowing!
I'm not going to reiterate all the brilliant reviews made about this book, suffice to say it is a useful guide... Read more