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Product Description
This new third edition continues to highlight the strong link between the theory and analysis of industrial economics using engaging case studies. It has extended its journey through the historical development of industrial organization to the present day with new case studies on industries relevant to the 21st Century. For example, IT and telecommunications (Microsoft, eBay, 3G mobile phones technology, LCD TV screens, internet broadband), open source; banking and financial services (commercial banking, the credit union movement); and sport and leisure (Hollywood movies, English Premier League football).
About the Author
Dr John Lipczynski is a Principle lecturer in the Department of Business and Service Sector Management in London Metropolitan University Specialising in Microeconomics and industrial economics
Professor John Wilson is in the school of management at the University of St. Andrews, speculating in industrial organization and banking
Professor John Goddard is in the School of Business and Regional Development at the University of Wales, Bangor, specializing in financial economics, industrial economics and the economics of professional sports
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