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Aside from this, it has two very interesting sections - "Themes and Materials" and "Case Studies." "Themes and Materials" focuses just on that - the main directions and trends of design in the past two centuries, as well as revolutionary materials that changed the way people worked, played and consumed. "Case Studies" presents several case studies of ordinary (in our view) products, such as the iron, the typewriter, the telephone, etc., and the way the design of these products has changed to reflect their times. The book also includes a design timeline with most important industrial design milestones.
The only negative things I can say about this book is that it focuses mainly on US, European (German, Italian and Scandinavian, more specifically) and Japanese firms and inventors, and very little, if anything at all, is said about designers and firms from Canada, South America, Eastern Europe, the countries of the former Soviet Union and Asia.
Overall, it is an excellent reference and guide for anyone interested in design and creative thinking. Like all Taschen books, this book is well written, concise yet articulate; beautifully illustrated and printed.
Individual designers and design firms can be referenced directly via the A-Z of Industrial Design section, which covers more than 550 pages; here you'll find the likes of Enzo Ferrari, Philippe Starck, Zanussi and Apple Computer, among many others. The Case Studies section tracks the history of everyday household appliances from their very beginnings to the present day, illustrating how, for example, your washing machine made the fascinating journey from a wooden tub with gears and cranks to the sleek white cube that it is today. For those interested in the more technical side of industrial design, there's the Themes and Materials section, referencing technological developments and processes such as plywood, steam power and plastics and introducing topics ranging from packaging and branding to CAD (computer assisted design).
Exploding with color, aesthetics, and style, Industrial Design is informative and fun. You'll have a hard time putting it down and it will change the way you look at everything around you.
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