Economic activities continue to become increasingly globalized. One result being that for companies located in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services. The emphasis is on understanding the relationship between industrial design and product, corporate or national competitiveness. Industrial design's contribution to corporate competitiveness includes enhanced sales, greater profit margins compared to competitor products, improvements in manufacturing efficiency, speed of repair and enhanced visibility for the firm and its products. Design has become an important element in national and regional economic policies as governments acknowledge the important relationship that exists between design and the creation of high-value added products. Given the role design plays in corporate competitiveness, it is timely to bring together a group of academics to explore the importance of industrial design within the contemporary economy.
Industrial Design, Competition and Globalization
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This book provides an interdisciplinary analysis of the relationship between industrial design and product, corporate or national competitiveness
About the Author
GRETE RUSTEN is a Professor at Department of Geography University of Bergen, Norway, and Honorary Research Fellow, School of Geography, Earth and Environmental Sciences, University of Birmingham, UK. She is a Council member at the European Research Association on Services and Space (RESER). Her research focuses on firm strategies and location, industrial and regional development, service economy, innovation and design and other creative industries. She has several international publications including books, chapters and journal articles.
JOHN R. BRYSON is Professor of Enterprise and Economic Geography and Head of the Society, Economy and Environment Research Group in the School of Geography, Earth and Environmental Sciences at the University of Birmingham, UK and Vice-President of the European Association for Research on Services. He is author of Service Worlds: People, Organisations, Technologies and co-editor of The Handbook of Service Industries.
JOHN R. BRYSON is Professor of Enterprise and Economic Geography and Head of the Society, Economy and Environment Research Group in the School of Geography, Earth and Environmental Sciences at the University of Birmingham, UK and Vice-President of the European Association for Research on Services. He is author of Service Worlds: People, Organisations, Technologies and co-editor of The Handbook of Service Industries.
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