- Paperback: 384 pages
- Publisher: John Wiley & Sons (23 Jan 1997)
- Language English
- ISBN-10: 0471169447
- ISBN-13: 978-0471169444
- Product Dimensions: 23.4 x 18.5 x 2.3 cm
- Average Customer Review: 4.2 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: 1,903,452 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Do your best customers know where to find you?
It can get pretty lonely out in cyberspace if nobody knows you′re there. That′s why this book gives you detailed, hands–on techniques for dramatically increasing the number of people who visit your site and special tactics for turning them into paying customers who come back for more. You′ll get proven methods that have helped both small companies and large corporations increase the effectiveness of their Web sites.
Written especially for entrepreneurs, corporate marketing managers, small business owners, and consultants, this valuable guide gives you rare tips and tricks you need to know to make your site a commercial success.
You′ll find out how to:
∗ Make your site irresistible to your target audience–and reach them using a proven 16–step promotional campaign
∗ Submit your site to hundreds of search engines and directories
∗ Create multiple revenue streams with only one site
∗ Guide customers through your site and close the sale
∗ Build word of mouth, create repeat customers, and charge for ad space on your site
∗ Cut the costs of setting up a site–from hiring freelance graphic designers to selecting Internet providers
∗ Avoid common marketing mistakes and outfox your competition
Visit this book′s Web site at:
http://www.monsoon.org/book
Visit our Web site at: http://www.wiley.com/compbooks/
It can get pretty lonely out in cyberspace if nobody knows you′re there. That′s why this book gives you detailed, hands–on techniques for dramatically increasing the number of people who visit your site and special tactics for turning them into paying customers who come back for more. You′ll get proven methods that have helped both small companies and large corporations increase the effectiveness of their Web sites.
Written especially for entrepreneurs, corporate marketing managers, small business owners, and consultants, this valuable guide gives you rare tips and tricks you need to know to make your site a commercial success.
You′ll find out how to:
∗ Make your site irresistible to your target audience–and reach them using a proven 16–step promotional campaign
∗ Submit your site to hundreds of search engines and directories
∗ Create multiple revenue streams with only one site
∗ Guide customers through your site and close the sale
∗ Build word of mouth, create repeat customers, and charge for ad space on your site
∗ Cut the costs of setting up a site–from hiring freelance graphic designers to selecting Internet providers
∗ Avoid common marketing mistakes and outfox your competition
Visit this book′s Web site at:
http://www.monsoon.org/book
Visit our Web site at: http://www.wiley.com/compbooks/
From the Back Cover
Do your best customers know where to find you?
It can get pretty lonely out in cyberspace if nobody knows you′re there. That′s why this book gives you detailed, hands–on techniques for dramatically increasing the number of people who visit your site and special tactics for turning them into paying customers who come back for more. You′ll get proven methods that have helped both small companies and large corporations increase the effectiveness of their Web sites.
Written especially for entrepreneurs, corporate marketing managers, small business owners, and consultants, this valuable guide gives you rare tips and tricks you need to know to make your site a commercial success.
You′ll find out how to:
∗ Make your site irresistible to your target audience–and reach them using a proven 16–step promotional campaign
∗ Submit your site to hundreds of search engines and directories
∗ Create multiple revenue streams with only one site
∗ Guide customers through your site and close the sale
∗ Build word of mouth, create repeat customers, and charge for ad space on your site
∗ Cut the costs of setting up a site–from hiring freelance graphic designers to selecting Internet providers
∗ Avoid common marketing mistakes and outfox your competition
Visit this book′s Web site at:
http://www.monsoon.org/book
Visit our Web site at: http://www.wiley.com/compbooks/
It can get pretty lonely out in cyberspace if nobody knows you′re there. That′s why this book gives you detailed, hands–on techniques for dramatically increasing the number of people who visit your site and special tactics for turning them into paying customers who come back for more. You′ll get proven methods that have helped both small companies and large corporations increase the effectiveness of their Web sites.
Written especially for entrepreneurs, corporate marketing managers, small business owners, and consultants, this valuable guide gives you rare tips and tricks you need to know to make your site a commercial success.
You′ll find out how to:
∗ Make your site irresistible to your target audience–and reach them using a proven 16–step promotional campaign
∗ Submit your site to hundreds of search engines and directories
∗ Create multiple revenue streams with only one site
∗ Guide customers through your site and close the sale
∗ Build word of mouth, create repeat customers, and charge for ad space on your site
∗ Cut the costs of setting up a site–from hiring freelance graphic designers to selecting Internet providers
∗ Avoid common marketing mistakes and outfox your competition
Visit this book′s Web site at:
http://www.monsoon.org/book
Visit our Web site at: http://www.wiley.com/compbooks/
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Most Helpful Customer Reviews
5.0 out of 5 stars
Helpful, inspiring and full of hints,
By A Customer
This review is from: Increasing Hits and Selling More on Your Web Site (Paperback)
This is a great first timer's guide. I bought this a while ago and it is still as useful now as it was way back then. Don't let the fact that it was published a few years ago put you off - this book is more about the line of thinking we should be following if we are to set up a web site with a high number of hits. The book covers everything from getting the right 'hook' for your site, to getting you thinking about how people are going to enter your site - whether your site will be split into two (non-commercial/commercial, the do's and don'ts about newsgroups - loads of great tips - the man obviously knows what he's talking about. You should definitely have this one on your shelf if you're thinking about starting up your own website!
5.0 out of 5 stars
Excellent advice for new businesses on the web,
By A Customer
This review is from: Increasing Hits and Selling More on Your Web Site (Paperback)
This book is full of practical advice for businesses who are new to the internet.The author has obviously had considerable experience of helping to establish web sites.If you only want one book about internet marketing , this is the one I would recommend.my only reservation about this book is that it is two years old and some of the web sites mentioned in it no longer exist.
5.0 out of 5 stars
A Most Interesting Book,
By A Customer
This review is from: Increasing Hits and Selling More on Your Web Site (Paperback)
Not the first that I have read on the subject but certainly the best. I now refer the book as being the one to buy if you're only going to buy a single book on Web marketing.
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