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Incognito: The Secret Lives of The Brain [Paperback]

David Eagleman
4.4 out of 5 stars  See all reviews (40 customer reviews)
RRP: £8.99
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Book Description

26 April 2012
*Why does your foot hit the brake pedal before you are conscious of danger ahead? *Why do you hear your name is mentioned in a conversation that you didn't think you were listening to? *Why is a person whose name begins with J more likely to marry another person whose name begins with J? *Why is it so difficult to keep a secret? *And how is it possible to get angry at yourself: who, exactly, is mad at whom? A thrilling subsurface exploration of the mind and all its contradictions. A NEW YORK TIMES BESTSELLER

Frequently Bought Together

Incognito: The Secret Lives of The Brain + Sum: Tales from the Afterlives + You are Not So Smart: Why Your Memory is Mostly Fiction, Why You Have Too Many Friends on Facebook, and 46 Other Ways You're Deluding Yourself.
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Product details

  • Paperback: 290 pages
  • Publisher: Canongate Books Ltd (26 April 2012)
  • Language: English
  • ISBN-10: 1847679404
  • ISBN-13: 978-1847679406
  • Product Dimensions: 12.9 x 2.1 x 19.8 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (40 customer reviews)
  • Amazon Bestsellers Rank: 8,349 in Books (See Top 100 in Books)

More About the Author

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Review

'Stunningly original... You can get through it in an hour, but you'd be mad to hurry, and you will certainly want to return to it many times...Sum has the unaccountable, jaw-dropping quality of genius. It seems exquisitely adapted to fill the contemporary longing for a kind of secular holy book' -- Observer

'A stunning exploration of the 'we' behind the 'I'. Eagleman reveals, with his typical grace and eloquence, all the neural magic tricks behind the cognitive illusion we call reality' -- Jonah Lehrer, author of How We Decide

'A dream to read... I couldn't resist telling people about a couple of things I read here' -- Brian Clegg, Popular Science

'A well-written popular science book, with a clear narrative, friendly explanations that respect both the lay-reader's intelligence and their ignorance, and a plethora of weird facts that make you nudge the person next to you and say 'Listen to this!'' -- Brandon Robshaw, Independent on Sunday

'I was completely immersed. Eagleman writes well and has brought together great stories from the wild shores of neuroresearch, taking a field that is enormously complex and creating a clear path through it. ... A book that will stay with you' -- Michael Mosley, BBC Focus

'Eagleman provides an excellent overview of the workings of our most vital organ' -- Ian Critchley, Sunday Times

'A shining example of lucid and easy-to-grasp science writing' --Laurence Phelan, Independent on Sunday

About the Author

David Eagleman, Ph.D. is a neuroscientist at the Baylor College of Medicine, where he directs the Laboratory for Perception and Action as well as the Initiative on Neuroscience and Law. His scientific research is published in journals from Science to Nature, and his neuroscience books include Re-wire: The Shape-Shifting Brain and Wednesday is Indigo Blue: Discovering the Brain of Synesthesia. He is also the author of the international fiction bestseller, Sum.

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Customer Reviews

Most Helpful Customer Reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars Do you enjoy a book that makes you think? 19 May 2011
Format:Hardcover
This is the kind of book that I really enjoy because so often I wanted to stop and think about the information it gives you. There is something ironic about that, as you will discover if you read 'Incognito,' as you learn how little you do is actually governed by conscious thought!

The book is an easy read for a serious, factual book but impeccably based in a very wide range of research, as the 26-page bibliography demonstrates. In the latter chapters Eagleman focuses heavily on the legal implications of the research which calls into question how meaningful it is to conduct trials and impose punishments operating on the concept of "blameworthiness." This effectively challenges most of us, I suspect, but does mean the discussion moves away from the broader attempt to understand the concepts of self and consciousness we commonly hold.

For anyone not already an expert in neurology, I recommend 'Incognito' without reservation as likely to be an enlightening, challenging and intensely thought-provoking read.
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51 of 55 people found the following review helpful
5.0 out of 5 stars Insightful, surprising and exciting 7 April 2011
Format:Hardcover
I'm wondering whether the last reviewer actually read the same book as me. Eagleman draws on years of experience as a neuroscientist, citing hundreds of experiments, cases and examples. Through these he makes his fascinating topic - the unconscious brain - easily accessible to a lay reader without ever patronising, explaining everything from why you can argue with yourself to the best way to win a game of tennis. Popular science it may be (albeit with credentials aplenty), but pop psychology it definitely is not.
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31 of 34 people found the following review helpful
By J. Coulton VINE™ VOICE
Format:Hardcover|Amazon Verified Purchase
This must be the first time I have actually picked up a science book out of choice, and the first time I have read anything scientific since school, but after hearing neuroscientist David Eagleman interviewed on the radio about his new book I was hooked. And it has not disappointed at all - in fact it is something that I would never have believed could exist, a real science page turner.

Eagleman possesses that rare skill of explaining complex scientific concepts to non scientists, in a way that makes them fascinating, and weaves in references to literature, philosophy and history, to create a fabulously rich book. And his subject is one which should really interest everyone, as it is all about us, and more specifically, the way our brains work.
The work looks at what makes our brain work the way it does, and includes a clever and enjoyable series of interactive tests for the reader to illustrate its point that what we see is not always the same, and our reality is very much manipulated and filtered by our brains themselves. It links these processes to some practical and everyday life choices that we make - we are, apparently and amazingly, more likely to like and have relationships with people who share our own details such as the first initial of our name, or our birthday.

There are thought provoking insights into the world of people who cannot see at all, as Eagleman argues that congenitally blind people are not missing anything that sighted people have, they just have a very different reality where other senses are much more heightened and sharp. So it seems that even our everyday realities are completely subjective. He discusses research that shows women with dilated pupils, which signals sexual interest, to be very much more attractive to men then when their pupils are not dilated.
Intriguingly, and perhaps controversially, he cites Swedish research (it just would be Swedish wouldn't it!) that shows that men with a certain gene, or vasopressin receptor to get technical for a moment, are more likely to remain unmarried, or if they do have a partner, are more likely to be sexually unfaithful to them. You can just imagine how the arguments in expensive divorce cases might go.

Eagleman draws on many non scientific examples to prove his points too. The same arguments made by Doris Kearns Goodwin in her brilliant biography of Lincoln, `Team of Rivals' are used here to show how our brain is actually a team of rivals itself, a union of systems competing against each other but held together by a common goal. He also uses the example of Ulysses resisting the fatal lure of the beautiful singing Sirens by having his men lash him to the mast of his ship, and to plug up their own ears with beeswax. That way he would be unable to go to the deadly beauties, who had caused the tragic end of many lesser men. So he was making his body resist what he knew his brain would implore him to do. Lastly, he gives a different take on the pathetic anti - Semitic tirade by the drunken Mel Gibson, who pleaded afterwards that that was not the real him, and that he did not believe what he had said. Whilst Eagleman certainly does not excuse the outrageous behaviour of Gibson, he argues that it is not as black and white as saying that we mean everything we say at all times, even when drunk.

This is a brilliant book, which has a very broad sweep of ideas, including a serious challenge to our legal system and the way it treats criminals. It is a brilliant, thrilling read, and a fantastic turnon to science for the non believer like myself. Move over Professor Brian Cox, David Eagleman has arrived.
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Most Recent Customer Reviews
4.0 out of 5 stars Good read.
Interesting, thought provoking. I never figured I'd find myself buying a book on neuroscience, but I heard the author talk on Richard Bacon's BBC 5 Live show and lo and behold. Read more
Published 9 days ago by Mr. J. T. P. Goode
4.0 out of 5 stars I wrote this review of my own volition (at least I think I did)
This book brought to mind the oft quoted phrase 'My name is legion for we are many'. David Eagleman explains how our mind is the sum of a myriad of parts and that conscious... Read more
Published 2 months ago by GillianBC
4.0 out of 5 stars Fascinating
Although more of a leisure book, I was telling myself: this is not usable ... but such fun to read.
Published 2 months ago by Ondrej Ilincev
5.0 out of 5 stars Good Read
Excellent book. Started in a thought provoking way, leafing through it find that there are lots of thought provoking passages. Looking forward to reading this book
Published 2 months ago by jacks
4.0 out of 5 stars Stimulating reading
A great balance of accessible writing style with detailed academic study. Case histories are lively and bring the point under discussion to life. Read more
Published 2 months ago by Ms Philippa J Kershaw
5.0 out of 5 stars David Eagleman can really write
I've read quite a few books about neuroscience, the brain and consciousness, and this is definitely one of the most well-written. It's actually very difficult to put it down. Read more
Published 4 months ago by amaryllis london
4.0 out of 5 stars incognito :)
got here within a few days, the book itself makes you second guess everything you think, covers so many topics, it's not exactly a light read but once you get into it it's good
Published 6 months ago by jgreen
3.0 out of 5 stars Curate's Egg
Don't get me wrong, `Incognito' is a good read by an erudite and very knowledgeable author. But it seems to rely on a primarily mechanistic approach to biology. Read more
Published 6 months ago by Lord P
3.0 out of 5 stars Interesting at first
I enjoyed this book. It had a lot of interesting information in the first half, however the second half seems to mostly repeat everything that had been said in the first half. Read more
Published 6 months ago by Mr. Kieran Simpson
4.0 out of 5 stars quite interesting
this book explains how the human brain and our subconscious works and how little control we actually have over what we see and think. Read more
Published 8 months ago by Skytrax
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