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Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series) Hardcover – 29 Oct 2009

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Product details

  • Hardcover: 256 pages
  • Publisher: John Wiley & Sons; 1 edition (29 Oct. 2009)
  • Language: English
  • ISBN-10: 0470499311
  • ISBN-13: 978-0470499313
  • Product Dimensions: 15.9 x 2.3 x 23.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Bestsellers Rank: 188,846 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"If you′ve been looking for a trustworthy primer on getting found online, here′s a great place to start. Buy one for your clueless colleague too."—Seth Godin, author of Meatball Sundae "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."—Guy Kawasaki, cofounder of Alltop, and author of Reality Check

From the Back Cover

To connect with today′s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you′ve wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing . "If you′ve been looking for a trustworthy primer on getting found online, here′s a great place to start. Buy one for your clueless colleague too." –– Seth Godin , author of Meatball Sundae "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book." –– Guy Kawasaki , cofounder of Alltop, and author of Reality Check www.InboundMarketingBook.com

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Customer Reviews

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Most Helpful Customer Reviews

25 of 25 people found the following review helpful By Neil Davidson on 9 Nov. 2009
Format: Hardcover Verified Purchase
This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It's aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change - indeed, have already started to change in disconcerting ways - and who don't know what to do.

The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) "ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain."

"Inbound marketing" is clearly - and explicitly - inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it's also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world.
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9 of 9 people found the following review helpful By M. Stephens on 27 Nov. 2009
Format: Hardcover
Inbound marketing argues that the way to get attention is to produce great content and it certainly practises what it preaches. It is not a book about theories by some acadamics trying to push a new theory - its actually a candidly honest guide to the new marketing rules created by the internet from two guys with a great deal of experience who share their knowledge in a very honest book. I particularly liked their honesty about the pros and cons of various social media tools - you could almost sense their exasperation at trying to get content onto the front page of digg only to see it fail. And I laughed at the brutal honesty at times - don't worry about what you put in your tweets at the a start because nobody is going to be reading them at this point....

If you are looking for a book that will allow you to turn your business or idea into the next Internet sensation in 7 days you are not going to find it. But if you accept that it will require sustained effort, and want a book which explains how to market better on the internet (and the examples quoted range from Amex to one-person shops), is full of good advice and gives you a clear path to develop your marketing using the new rules of marketing, this is the book to read.
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3 of 3 people found the following review helpful By D. J. Oxley on 21 May 2010
Format: Hardcover
If you've heard about Facebook, youtube and all the other forms of social networking, but didn't think they were much use for business, then this is the book to change your mind. Written with bitesize chapters and a very readable style, this book gives you a how to do it approach. Was given the book as part of a business course and have been recommending it such much to friends, family and anyone who'll listen - I wish I was on some commission!

A geek free guide to using the internet to drive more customers to your business - and if you haven't got a customer then you haven't got a business
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2 of 2 people found the following review helpful By william Jenkins on 29 Feb. 2012
Format: Hardcover
Having spent 10 years working with Further Education Colleges using tired old (and sometimes unwelcome) outbound marketing methods I have found this book to be an invaluable tool in understanding how and why shifts in sales & marketing have taken place to make traditional methods ineffective. This book goes on to show how to apply inbound marketing techniques that will allow you to engage with your partners, clients & community in a fun, engaging and much more meaningful way.

It is worth mentioning that these methods are equally applicable to educators who are looking to attract new students.

This book is a must-have practical guide to anyone working in sales & marketing today, a brilliant book!! I would also recommend subscribing to Hubspot's You Tube Channel to see some great clips of inbound vs outbound marketing.
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1 of 1 people found the following review helpful By Louise Barnes-Johnston on 18 Feb. 2012
Format: Hardcover Verified Purchase
There are four parts to this book, which are entitled:

`Inbound Marketing'
`Get Found by Prospects'
`Converting Customers'
`Make Better Decisions'

Part One defines what Inbound Marketing is and explains why all marketing should make the transition. It sets the scene by looking back at how people's buying habits have changed. There are 3 opening chapters: Shopping has Changed ... Has Your Marketing?; Is Your Web Site a Marketing Hub? and Are You Worthy?

Part Two has 4 packed chapters: Create Remarkable Content, Get Found in the Blogosphere, Getting Found in Google, and Get Found in Social Media. Although the book was published in 2010 and the internet is constantly evolving, the principles in these chapters still hold true and give valuable suggestions to be found by prospects.

In Part Three, there are 3 chapters: Convert Visitors into Leads; Convert Prospects into Leads, and Convert Leads to Customers which is where all the getting found tactics from Part Two are turned into results. There are ample screenshots and diagrams to demonstrate each stage.

Part Four contains 6 final strategy chapters: Make Better Marketing Decisions; Picking and Measuring Your People; Picking and Measuring a PR Agency; Watching Your Competition; On Commitment, Patience and Learning: and Why Now? Perhaps more relevant to larger companies, there are still lessons for the small business owner.

Each of the 15 main chapters contains a case study and ends with a useful suggested To-Do List and space to add your own actions too.

Although there are several self-promoting references to the authors' company, they do not detract from the valuable how-to information which all marketers can apply right away.
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