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Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series) [Hardcover]

David Meerman Scott , Brian Halligan , Dharmesh Shah
4.6 out of 5 stars  See all reviews (23 customer reviews)
RRP: 16.99
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Inbound Marketing: Attract, Engage, and Delight Customers Online Inbound Marketing: Attract, Engage, and Delight Customers Online 4.6 out of 5 stars (23)
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Book Description

29 Oct 2009 New Rules Social Media Series (Book 1)
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold–calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how–to guide to getting found via Google, the blogosphere, and social media sites.     • Improve your rankings in Google to get more traffic     • Build and promote a blog for your business     • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.     • Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

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Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series) + Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) + The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product details

  • Hardcover: 256 pages
  • Publisher: John Wiley & Sons; 1 edition (29 Oct 2009)
  • Language: English
  • ISBN-10: 0470499311
  • ISBN-13: 978-0470499313
  • Product Dimensions: 23.6 x 15.2 x 2.3 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Bestsellers Rank: 57,421 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"If you′ve been looking for a trustworthy primer on getting found online, here′s a great place to start. Buy one for your clueless colleague too."—Seth Godin, author of Meatball Sundae "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."—Guy Kawasaki, cofounder of Alltop, and author of Reality Check

From the Back Cover

To connect with today′s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you′ve wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing . "If you′ve been looking for a trustworthy primer on getting found online, here′s a great place to start. Buy one for your clueless colleague too." –– Seth Godin , author of Meatball Sundae "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book." –– Guy Kawasaki , cofounder of Alltop, and author of Reality Check www.InboundMarketingBook.com

Inside This Book (Learn More)
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Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
25 of 25 people found the following review helpful
5.0 out of 5 stars Great mainstream book about new marketing 9 Nov 2009
Format:Hardcover|Verified Purchase
This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It's aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change - indeed, have already started to change in disconcerting ways - and who don't know what to do.

The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) "ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain."

"Inbound marketing" is clearly - and explicitly - inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it's also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world.
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9 of 9 people found the following review helpful
5.0 out of 5 stars A remarkable book on marketing 27 Nov 2009
Format:Hardcover
Inbound marketing argues that the way to get attention is to produce great content and it certainly practises what it preaches. It is not a book about theories by some acadamics trying to push a new theory - its actually a candidly honest guide to the new marketing rules created by the internet from two guys with a great deal of experience who share their knowledge in a very honest book. I particularly liked their honesty about the pros and cons of various social media tools - you could almost sense their exasperation at trying to get content onto the front page of digg only to see it fail. And I laughed at the brutal honesty at times - don't worry about what you put in your tweets at the a start because nobody is going to be reading them at this point....

If you are looking for a book that will allow you to turn your business or idea into the next Internet sensation in 7 days you are not going to find it. But if you accept that it will require sustained effort, and want a book which explains how to market better on the internet (and the examples quoted range from Amex to one-person shops), is full of good advice and gives you a clear path to develop your marketing using the new rules of marketing, this is the book to read.
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3 of 3 people found the following review helpful
Format:Hardcover
If you've heard about Facebook, youtube and all the other forms of social networking, but didn't think they were much use for business, then this is the book to change your mind. Written with bitesize chapters and a very readable style, this book gives you a how to do it approach. Was given the book as part of a business course and have been recommending it such much to friends, family and anyone who'll listen - I wish I was on some commission!

A geek free guide to using the internet to drive more customers to your business - and if you haven't got a customer then you haven't got a business
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2 of 2 people found the following review helpful
5.0 out of 5 stars Inbound Marketing for Further Education 29 Feb 2012
Format:Hardcover
Having spent 10 years working with Further Education Colleges using tired old (and sometimes unwelcome) outbound marketing methods I have found this book to be an invaluable tool in understanding how and why shifts in sales & marketing have taken place to make traditional methods ineffective. This book goes on to show how to apply inbound marketing techniques that will allow you to engage with your partners, clients & community in a fun, engaging and much more meaningful way.

It is worth mentioning that these methods are equally applicable to educators who are looking to attract new students.

This book is a must-have practical guide to anyone working in sales & marketing today, a brilliant book!! I would also recommend subscribing to Hubspot's You Tube Channel to see some great clips of inbound vs outbound marketing.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Excellent "NEW" Marketing Concepts 4 Jan 2011
Format:Hardcover
This book tells you all about the new way to market your business on the web, using google, linkedin, twitter etc.

I would reccomend this book to anyone looking to change the way their company markets themselves.

My only downside which is mentioned in another review is the poor quality of the paper used and I would also have preferred a softback.

You will not regret buying this book.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Great for amateurs 20 Nov 2010
By Nieves
Format:Hardcover
Great book. Everything explained in plain words, very easy to follow. I strongly recommend it for those who are beginning their path in social media matters
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2 of 2 people found the following review helpful
5.0 out of 5 stars Very useful for general overview 27 Sep 2010
Format:Hardcover|Verified Purchase
I found this book very easy to read. It gives enough information to get across all the main points, but not so much as to overwhelm or get boring. I am a web designer with experience in SEO but felt I was not up to speed on social media. One of the less positive reviews on this site suggested that the authors were publicising their own site too much but I only recall them mentioning it a handful of times - not excessive in my view.
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Most Recent Customer Reviews
5.0 out of 5 stars Amazing
This book is a must if you are ready to move from traditional marketing into the new world. Having had 5 years out of marketing on maternity leave, this was a gem of a book in... Read more
Published 18 months ago by emmaoddie
4.0 out of 5 stars An excellent guide to marketing online
There are four parts to this book, which are entitled:

`Inbound Marketing'
`Get Found by Prospects'
`Converting Customers'
`Make Better Decisions'... Read more
Published on 18 Feb 2012 by Louise Barnes-Johnston
3.0 out of 5 stars Not a bad little intro book
I'm an ex-computer programmer and have created functional webpages before.

I read this book to learn more about the latest internet related marketing techniques. Read more
Published on 30 Jan 2012 by Mr. R. O'regan
5.0 out of 5 stars Loads of information for the social media virgin
I bought this book as the thought of getting involved in "social media" was terrifying given the hype in the written media. Read more
Published on 8 Nov 2011 by D. Maddox
5.0 out of 5 stars Fantastic book - a must read!
This is absolutely the best marketing book I have ever read - a must read for anyone involved in internet retailing. Read more
Published on 3 April 2011 by Debbie W
5.0 out of 5 stars Inbound Marketing: Get Found Using Google, Social Media and Blogs by...
Inbound Marketing: Get Found Using Google, Social Media and Blogs by Brian Halligan and Dharmesh Shah is a book that every small business owner should read. Read more
Published on 10 Feb 2011 by Steve Bunyan
5.0 out of 5 stars Invaluable Handbook to New Marketing on the Internet
I bought this book when a client told me he had ordered it and I knew that it would be important to be able to sing off the same sheet. Read more
Published on 5 Feb 2011 by Nicholas J. R. Dougan
4.0 out of 5 stars Helpful look at how to help people to find your product online
Conventional marketing no longer makes sense. Ads are costly and people are paying less attention to traditional media. Read more
Published on 25 Jan 2011 by Rolf Dobelli
5.0 out of 5 stars Fantastic book
Amazing book. Very current. I intend reading it again to make sure it all sinks in as it's valuable information
Published on 27 Sep 2010 by J. MELLOR
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