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Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series) Hardcover – 29 Oct 2009


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Product details

  • Hardcover: 256 pages
  • Publisher: John Wiley & Sons; 1 edition (29 Oct 2009)
  • Language: English
  • ISBN-10: 0470499311
  • ISBN-13: 978-0470499313
  • Product Dimensions: 15.9 x 2.3 x 23.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Bestsellers Rank: 51,281 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"If you′ve been looking for a trustworthy primer on getting found online, here′s a great place to start. Buy one for your clueless colleague too."—Seth Godin, author of Meatball Sundae "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."—Guy Kawasaki, cofounder of Alltop, and author of Reality Check

From the Back Cover

To connect with today′s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you′ve wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing . "If you′ve been looking for a trustworthy primer on getting found online, here′s a great place to start. Buy one for your clueless colleague too." –– Seth Godin , author of Meatball Sundae "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book." –– Guy Kawasaki , cofounder of Alltop, and author of Reality Check www.InboundMarketingBook.com

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Customer Reviews

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25 of 25 people found the following review helpful By Neil Davidson on 9 Nov 2009
Format: Hardcover Verified Purchase
This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It's aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change - indeed, have already started to change in disconcerting ways - and who don't know what to do.

The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) "ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain."

"Inbound marketing" is clearly - and explicitly - inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it's also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world.
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9 of 9 people found the following review helpful By M. Stephens on 27 Nov 2009
Format: Hardcover
Inbound marketing argues that the way to get attention is to produce great content and it certainly practises what it preaches. It is not a book about theories by some acadamics trying to push a new theory - its actually a candidly honest guide to the new marketing rules created by the internet from two guys with a great deal of experience who share their knowledge in a very honest book. I particularly liked their honesty about the pros and cons of various social media tools - you could almost sense their exasperation at trying to get content onto the front page of digg only to see it fail. And I laughed at the brutal honesty at times - don't worry about what you put in your tweets at the a start because nobody is going to be reading them at this point....

If you are looking for a book that will allow you to turn your business or idea into the next Internet sensation in 7 days you are not going to find it. But if you accept that it will require sustained effort, and want a book which explains how to market better on the internet (and the examples quoted range from Amex to one-person shops), is full of good advice and gives you a clear path to develop your marketing using the new rules of marketing, this is the book to read.
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3 of 3 people found the following review helpful By D. J. Oxley on 21 May 2010
Format: Hardcover
If you've heard about Facebook, youtube and all the other forms of social networking, but didn't think they were much use for business, then this is the book to change your mind. Written with bitesize chapters and a very readable style, this book gives you a how to do it approach. Was given the book as part of a business course and have been recommending it such much to friends, family and anyone who'll listen - I wish I was on some commission!

A geek free guide to using the internet to drive more customers to your business - and if you haven't got a customer then you haven't got a business
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6 of 7 people found the following review helpful By Lyz Cordon on 20 Nov 2009
Format: Hardcover
If you run a business and you've heard of blogging and social media but you don't really think it applies to you, think again!

Buy this book today, right now, and your view will be totally transformed. In fact you really can't afford not to read it. As business owners we're always trying to entice new customers to buy our products/services and this book gives pages and pages of tips and techniques on how to do that online without spending a fortune on marketing and advertising. And it does so using language anyone can understand - you can do most of the action steps yourself, you don't even need a techie.

The way people buy from us has changed. This book explains how customers want to interact with businesses, what they're looking for and how you can capitalise on it. It puts all aspects of inbound marketing together and gives you clear strategies and 'to do' steps so you can get started right away.

Above all this is just a very interesting and easy read, I'm an SEO consultant and I learnt plenty of stuff from the book. In fact I've implemented some of the recommendations on my own websites and am already seeing the benefits of them!
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2 of 2 people found the following review helpful By william Jenkins on 29 Feb 2012
Format: Hardcover
Having spent 10 years working with Further Education Colleges using tired old (and sometimes unwelcome) outbound marketing methods I have found this book to be an invaluable tool in understanding how and why shifts in sales & marketing have taken place to make traditional methods ineffective. This book goes on to show how to apply inbound marketing techniques that will allow you to engage with your partners, clients & community in a fun, engaging and much more meaningful way.

It is worth mentioning that these methods are equally applicable to educators who are looking to attract new students.

This book is a must-have practical guide to anyone working in sales & marketing today, a brilliant book!! I would also recommend subscribing to Hubspot's You Tube Channel to see some great clips of inbound vs outbound marketing.
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