Not sure where reviewer earlier got £30 for as they retail at £5, same as a Disney soft toy of the same size so not really over priced for what it is.
My child loves it. It's been everywhere with her, chewed over, wiped with a cloth as she was fed dinner and it's survived. My lass is 16 months old and obsessed with ITNG and she loves this. No educational value at all but great fun and snuggly