- Paperback: 204 pages
- Publisher: TLJ Books; Pbk. Ed edition (2 Jan. 2007)
- Language: English
- ISBN-10: 0978780302
- ISBN-13: 978-0978780302
- Product Dimensions: 15.2 x 1.2 x 22.9 cm
- Amazon Bestsellers Rank: 1,974,525 in Books (See Top 100 in Books)
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"This excellent, thought-provoking book thoroughly debunks popular, hostile misconceptions about consumer advertising, all of which boils down to the notion that advertising is a coercive, offensive, monopolistic force which must be heavily regulated by the government. An important advancement in the theory of advertising and its relationship to society."-The Journal of Consumer Affairs --This text refers to an out of print or unavailable edition of this title.