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As we enter the age of eBusiness,companies can no longer hide their information quality problems from their customers. Successful eBusiness companies will be those who recognise and manage information as their key strategic asset.
This book is essential reading for all who are serious about profitable survival in the information age. Larry writes as he speaks - with knowledge, conviction and pragmatism. This book should be read by all who are concerned about information, whether senior corporate executives, business information managers or IT specialists.
The book is full of practical answers to problems and is of great value whether you are leading a major cross-enterprise information improvement drive or trying to enhance quality within a specific data warehouse or system.
Strongly recommended.
The big question is "what is quality"? Specifically, "what is information quality"? Answers to these basic questions are given early in the book, and sets the tone for what follows. The foundation of data quality is carefully built by how the author applies quality principles to information, which segues into a chapter on improving information quality. It quickly becomes obvious that Mr. English is a Deming fan - although I am more in the Juran camp, I like the way that the author places data and information quality into a recognizable framework.
Things get interesting in the chapters on assessing data and information quality. The two chapters devoted to this subject are strengthened by the chapter on measuring the costs of non quality. This is a great foundation for a business case for data and information quality improvement, which can be expensive.
The rest of the book is a step-by-step approach to getting data quality under control using data reengineering and cleansing; proactive measures for data defect prevention, and how to establish an information quality environment.
Although I found every chapter to be both informative and thought provoking, I particularly liked the concept of information stewardship (this goes far in aligning IT and business, and places roles and responsibilities where they belong), and the chapter on implementing a quality improvement environment. This is especially valuable because it clearly outlines the critical success factors and steps needed to get there.
Who should read this book? Obviously DBAs, data architects and anyone else responsible for designing and implementing data warehouses. It should also be read by key business process owners because they, after all, own the data (or should) and depend on it as the basis for information. In fact, Mr. English's approach and writing make this book highly accessible to non-technical readers, which is probably the book's most valuable aspect. I personally believe that this book is the best on the subject and strongly recommend it.
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