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Product Description
Review
"Compulsory and compulsive reading." (Jamie Dow, Brand Development Centre )
"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing )
"Perfectly explains how copywriting works." (Daily Telegraph )
"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing )
"Perfectly explains how copywriting works." (Daily Telegraph )
Product Description
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.
From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:
- the internet
- radio and TV
- business-to-business
- public relations
- recruitment
- charities
- ...and many more!
Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.
NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.
AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.
TEST YOURSELF
Tests in the book and online to keep track of your progress.
EXTEND YOUR KNOWLEDGE
Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting.
TRY THIS
Innovative exercises illustrate what you've learnt and how to use it.
From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:
- the internet
- radio and TV
- business-to-business
- public relations
- recruitment
- charities
- ...and many more!
Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.
NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.
AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.
TEST YOURSELF
Tests in the book and online to keep track of your progress.
EXTEND YOUR KNOWLEDGE
Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting.
TRY THIS
Innovative exercises illustrate what you've learnt and how to use it.
Inside This Book
(Learn More)
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
This is a ridiculous, unhelpful book, written at speed for cash.
The information is poorly organised and the layout confused and disordered.
Chapters fail to follow any clear lines of reasoning. Points are included seemingly at random. Random facts are used as padding. And many established copywriting techniques disregarded on the author's whim.
Save your money and use it to buy 'The copywriter's handbook', by Bob Bly - a serious book full of invaluable advice written by a proper copywriter.
The information is poorly organised and the layout confused and disordered.
Chapters fail to follow any clear lines of reasoning. Points are included seemingly at random. Random facts are used as padding. And many established copywriting techniques disregarded on the author's whim.
Save your money and use it to buy 'The copywriter's handbook', by Bob Bly - a serious book full of invaluable advice written by a proper copywriter.
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