This is not a discussion, analysis, history or investigation of publicity stunts. Rather, it is a pastepot of photographs, each with a few words which may or may not explain what the photo is about. Many of the photos are rather ordinary, and many of the publicity stunts are uninteresting, especially to anyone who is not British. One gets the impression that a boss said to a student intern, "Go to our files, grab a hundred photos that promote something, write a couple of lines about each, think up some clever title, and we'll call this slapped-together thing a book. Think you can do it in a week?"
The book also suffers from stupidity in typesetting. The publishers saw fit to use 2- to 3- point type, some of it in reverse type against dark backgrounds. In a lifetime of reading, I have never seen smaller type even in footnotes. I could not read it without a magnifying glass. There was no shortage of space to justify such print --- this was simply the author's and publisher's self-indulgence run amok.