This is a good book and essential if you are new to international trade. However, despite what the other reviews say, this book IS written for an american audience. All the references to government bodies and govenment web resources etc are US based. Strange too, as the book refers to 'West Germany' and states that the UK uses Euros!!! However despite this, the first half of the book details information about the commonalities of import/export, success and the trade game, launching a profitable transaction, planning and negotiating, selling with E-commerce, completing a successful transaction and how to set up your own import/export business, which is of course information universal to anyone in the world. This book really does what it says on the cover - it tells you "How to Get Started in International Trade". If thats what you want to do, then buy this book. Its basic, but its essential to get started. My recommendation for the new entrepreneur is to buy this book, and then buy Building an Import/Export Business by Kenneth D. Weiss, which again, is primarly written for an US audience but very worthy of 5 stars.