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on 22 April 2014
Incredibly this book is now 30 years old, but just as innovative and relevant now as it was in 1984 when first published. If you are even vaguely interested in getting strategies to be effectively implemented, the ideas and model presented in this book are worth becoming familiar with. Unlike some, the model proposed is soundly grounded in a good understanding of the relevant strategy, strategic control and change management literature, and is flexible and robust.
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