- Paperback: 345 pages
- Publisher: Berrett-Koehler (15 April 1997)
- Language English
- ISBN-10: 1576750264
- ISBN-13: 978-1576750261
- Product Dimensions: 23.1 x 15.4 x 2.3 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,250,039 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
"Imaginization" is a way of thinking and organizing. It is a key managerial skill that will help you understand and develop your own creative potential, and find innovative solutions to difficult problems. It answers the call for more creative forms of organization and management and shows how we can find new roles in a changing, uncertain world. Imaginization teaches by example, providing dozens of concrete illustrations and real-world case studies on how the approach can be put into practice. It shows how to develop new insights for your role as a manager, how to create more flexible and innovative forms of organization, and how to develop your own creative toolbox for meeting the challenges that lie ahead, and much more.
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The art of creative management. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
4 of 7 people found the following review helpful:
4.0 out of 5 stars
Good book for any Student studing Management,
By A Customer
This review is from: Imaginization: New Mindsets for Seeing, Organizing, and Managing: Art of Creative Management (Paperback)
This book helped me develope new insights into the role of a manager. As well as allowing me to create more flexible and innovative forms of managing an organisation. Lots of diagrams which illustrate the points that Gareth Morgan is getting at.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.6 out of 5 stars (5 customer reviews) 9 of 9 people found the following review helpful:
5.0 out of 5 stars
So much fun, you won't realize how much you're learning,
By J. Katzman - Published on Amazon.com
This review is from: Imaginization: New Mindsets for Seeing, Organizing, and Managing (Paperback)
Innovation and creativity are big buzzwords in management these days. Every second executive has a new paradigm or a new way of thinking, many of which aren't really new and may not be relevant to the situation on the ground. Many books are written on these subjects, mostly long on concepts but short on real tools.I loved this book because Gareth never falls into that trap. His approach is always created from the situation on the ground, not as manna from above. Indeed, one of his best insights is the way he neatly explodes the word "supervision" into its component parts, showing the assumption of management as people with "super vision" who can see the future. Think about the realities behind that one word, and watch many of your assumptions about managing start to change. As you might expect, Imaginization has several chapters which use real consulting experiences to illustrate the ideas presented. It's very effective at illustrating the ideas, conveying both the approach in action, and giving people the tools to actually start putting innovation and creativity to work in their workplace. It's also a very enjoyable read, as fun as its name implies. Gareth Morgan's course was the most useful and well-spent time in my entire MBA at the Schulich School of Business. I was so impressed that I offered to create a free web site for him so that he could share his ideas more widely. If you want get a solid feel for Gareth's ideas and approach before buying the books, give it a visit! (I made sure we put lots of interesting content there, so even if you have read the book there will be new stuff for you to see): http://www.imaginiz.com/ 7 of 8 people found the following review helpful:
5.0 out of 5 stars
So much fun, you won't realize how much you're learning.,
By A Customer - Published on Amazon.com
This review is from: Imaginization: New Mindsets for Seeing, Organizing, and Managing: Art of Creative Management (Paperback)
Innovation and creativity are big buzzwords in management these days. Every second guru has a new paradigm or a new way of thinking, many of which aren't really new and may not be relevant to the situation on the ground. Many books are written on these subjects, mostly long on concepts but short on real tools.I loved this book because Gareth never falls into that trap. His approach is always created from the situation on the ground, not as manna from above. Indeed, one of his best insights is the way he neatly explodes the word "supervision" into its component parts, showing the assumption of management as people with "super vision" who can see the future. Think about the realities behind that one word, and watch many of your assumptions about managing start to change. As you might expect, Imaginization has several chapters which use real consulting experiences to illustrate the ideas presented. It's very effective at illustrating the ideas, conveying both the approach in action, and giving people the tools to actually start putting innovation and creativity to work in their workplace. It's also a very enjoyable read, as fun as its name implies. Gareth Morgan's course was the most useful and well-spent time in my entire MBA at the Schulich School of Business. END 1 of 1 people found the following review helpful:
4.0 out of 5 stars
Great fun and scholarly too!,
By Marc A. Pitman "Fundraisingcoach.com" - Published on Amazon.com
This review is from: Imaginization: New Mindsets for Seeing, Organizing, and Managing (Paperback)
Morgan's book is a delight to read. I couldn't wait to go out and try some of the techniques myself! While extremely readable, Morgan includes a couple of appendices that give the extensive scholarship behind his work.
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