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Gareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job.
Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour.
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In this chapter, I explore the concept, showing how we can mobilize images and ideas to organize and manage in new ways. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
I loved this book because Gareth never falls into that trap. His approach is always created from the situation on the ground, not as manna from above. Indeed, one of his best insights is the way he neatly explodes the word "supervision" into its component parts, showing the assumption of management as people with "super vision" who can see the future. Think about the realities behind that one word, and watch many of your assumptions about managing start to change.
As you might expect, Imaginization has several chapters which use real consulting experiences to illustrate the ideas presented. It's very effective at illustrating the ideas, conveying both the approach in action, and giving people the tools to actually start putting innovation and creativity to work in their workplace. It's also a very enjoyable read, as fun as its name implies.
Gareth Morgan's course was the most useful and well-spent time in my entire MBA at the Schulich School of Business. I was so impressed that I offered to create a free web site for him so that he could share his ideas more widely. If you want get a solid feel for Gareth's ideas and approach before buying the books, give it a visit! (I made sure we put lots of interesting content there, so even if you have read the book there will be new stuff for you to see):
http://www.imaginiz.com/
I loved this book because Gareth never falls into that trap. His approach is always created from the situation on the ground, not as manna from above. Indeed, one of his best insights is the way he neatly explodes the word "supervision" into its component parts, showing the assumption of management as people with "super vision" who can see the future. Think about the realities behind that one word, and watch many of your assumptions about managing start to change.
As you might expect, Imaginization has several chapters which use real consulting experiences to illustrate the ideas presented. It's very effective at illustrating the ideas, conveying both the approach in action, and giving people the tools to actually start putting innovation and creativity to work in their workplace. It's also a very enjoyable read, as fun as its name implies.
Gareth Morgan's course was the most useful and well-spent time in my entire MBA at the Schulich School of Business. END
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