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Imaginization: New Mindsets for Seeing, Organizing, and Managing: Art of Creative Management Paperback – 1 Jul 1997


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Imaginization: New Mindsets for Seeing, Organizing, and Managing: Art of Creative Management + Understanding Organizations [Fourth Edition]
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Product details

  • Paperback: 388 pages
  • Publisher: Sage Publications; New edition edition (1 July 1997)
  • Language: English
  • ISBN-10: 076191269X
  • ISBN-13: 978-0761912699
  • Product Dimensions: 15.2 x 2.2 x 22.9 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 669,835 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

About the Author

Gareth Morgan is well known for his creative contributions to management. He is the author of seven books, including Images of Organization, Creative Organization Theory, Imaginization and Riding the Waves of Change. He acts as consultant and seminar leader to numerous organizations throughout Europe and North America, and is Distinguished Research Professor at York University in Toronto. He has sat on the editorial boards of the Academy of Management, and Organization Studies; and is a Life Fellow of the International Academy of Management. Born in Wales, he now lives in Toronto with his wife, Karen and their children Evan and Heather.

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In this chapter, I explore the concept, showing how we can mobilize images and ideas to organize and manage in new ways. Read the first page
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Most Helpful Customer Reviews

5 of 8 people found the following review helpful By A Customer on 5 Oct. 2001
Format: Paperback
This book helped me develope new insights into the role of a manager. As well as allowing me to create more flexible and innovative forms of managing an organisation. Lots of diagrams which illustrate the points that Gareth Morgan is getting at.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 5 reviews
10 of 10 people found the following review helpful
So much fun, you won't realize how much you're learning 12 Aug. 1997
By J. Katzman - Published on Amazon.com
Format: Paperback
Innovation and creativity are big buzzwords in management these days. Every second executive has a new paradigm or a new way of thinking, many of which aren't really new and may not be relevant to the situation on the ground. Many books are written on these subjects, mostly long on concepts but short on real tools.

I loved this book because Gareth never falls into that trap. His approach is always created from the situation on the ground, not as manna from above. Indeed, one of his best insights is the way he neatly explodes the word "supervision" into its component parts, showing the assumption of management as people with "super vision" who can see the future. Think about the realities behind that one word, and watch many of your assumptions about managing start to change.

As you might expect, Imaginization has several chapters which use real consulting experiences to illustrate the ideas presented. It's very effective at illustrating the ideas, conveying both the approach in action, and giving people the tools to actually start putting innovation and creativity to work in their workplace. It's also a very enjoyable read, as fun as its name implies.

Gareth Morgan's course was the most useful and well-spent time in my entire MBA at the Schulich School of Business. I was so impressed that I offered to create a free web site for him so that he could share his ideas more widely. If you want get a solid feel for Gareth's ideas and approach before buying the books, give it a visit! (I made sure we put lots of interesting content there, so even if you have read the book there will be new stuff for you to see):

[...]
7 of 8 people found the following review helpful
So much fun, you won't realize how much you're learning. 5 Jun. 1998
By A Customer - Published on Amazon.com
Format: Paperback
Innovation and creativity are big buzzwords in management these days. Every second guru has a new paradigm or a new way of thinking, many of which aren't really new and may not be relevant to the situation on the ground. Many books are written on these subjects, mostly long on concepts but short on real tools.
I loved this book because Gareth never falls into that trap. His approach is always created from the situation on the ground, not as manna from above. Indeed, one of his best insights is the way he neatly explodes the word "supervision" into its component parts, showing the assumption of management as people with "super vision" who can see the future. Think about the realities behind that one word, and watch many of your assumptions about managing start to change.
As you might expect, Imaginization has several chapters which use real consulting experiences to illustrate the ideas presented. It's very effective at illustrating the ideas, conveying both the approach in action, and giving people the tools to actually start putting innovation and creativity to work in their workplace. It's also a very enjoyable read, as fun as its name implies.
Gareth Morgan's course was the most useful and well-spent time in my entire MBA at the Schulich School of Business. END
6 of 9 people found the following review helpful
So much fun, you won't realize how much you're learning 12 Aug. 1997
By J. Katzman - Published on Amazon.com
Format: Hardcover
Innovation and creativity are big buzzwords in management these days. Every second executive has a new paradigm or a new way of thinking, many of which aren't really new and may not be relevant to the situation on the ground. Many books are written on these subjects, mostly long on concepts but short on real tools.

I loved this book because Gareth never falls into that trap. His approach is always created from the situation on the ground, not as manna from above. Indeed, one of his best insights is the way he neatly explodes the word "supervision" into its component parts, showing the assumption of management as people with "super vision" who can see the future. Think about the realities behind that one word, and watch many of your assumptions about managing start to change.

As you might expect, Imaginization has several chapters which use real consulting experiences to illustrate the ideas presented. It's very effective at illustrating the ideas, conveying both the approach in action, and giving people the tools to actually start putting innovation and creativity to work in their workplace. It's also a very enjoyable read, as fun as its name implies.

Gareth Morgan's course was the most useful and well-spent time in my entire MBA at the Schulich School of Business. I was so impressed that I offered to create a free web site for him so that he could share his ideas more widely. If you want get a solid feel for Gareth's ideas and approach before buying the books, give it a visit! (I made sure we put lots of interesting content there, so even if you have read the book there will be new stuff for you to see):

[...]
1 of 1 people found the following review helpful
Great fun and scholarly too! 20 Nov. 2000
By Marc - Published on Amazon.com
Format: Paperback
Morgan's book is a delight to read. I couldn't wait to go out and try some of the techniques myself! While extremely readable, Morgan includes a couple of appendices that give the extensive scholarship behind his work.
0 of 1 people found the following review helpful
Good book of management 28 Aug. 2001
By "chileanreader" - Published on Amazon.com
Format: Paperback
Maybe management is the topic with the poorest quality of books in social sciences. Authors usually think that their readers are so busy or so stupid (or both) that they have to write a book for kids (they repeat the same example one hundred times) Fortunately, there are some authors as Morgan that believe posible to write a simple but interesting book like this one. I know Imaginazation is not the best book of management (even Images of Organization of the same author is better), but it is a quite intelligent one and in management this is a very rare quality.
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