- Paperback: 208 pages
- Publisher: Financial Times/ Prentice Hall; 1 edition (4 July 1996)
- Language English
- ISBN-10: 0273620649
- ISBN-13: 978-0273620648
- Product Dimensions: 24.5 x 17.3 x 1.8 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 2,210,289 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Authors
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Product Description
Product Description
"Recommended reading for those in enterprises of every kind." - Sir Colin Marshall
Puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. The roadmap from here to there for those times when you don't know where there is.
Authors :
Brian Clegg is a writer and corporate consultant.
Paul Birch is an experienced writer. His career has included being British Airways corporate jester - a role developed to stimulate creativity within BA.
From the Back Cover
"In the era of the global market, when profound economic shifts are taking place and the intensity of competition is increasing in every trading sector, traditional management thinking becomes redundant. Many managers find themselves facing a business journey into the unknown, with few navigational aids for guidance. Imagination Engineering sets out to survey the new frontiers and find adventurous routes across otherwise hostile terrain. It is recommended reading for those in enterprises of every kind." Sir Colin Marshall, Chairman, British Airways "At last, creativity techniques that can be utilised within normal business processes. Business is fast, furious, frenetic and focused. Creativity can make it fun as well" Mark Ralf, Director and SVP Purchasing, SmithKline Beecham Innovation and differentiation are the most important drivers of competitive advantage. Creativity isn't important to managers of the future; it's essential.
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
Wonderfully structured and laid out, this book offers practical approaches to improve your creativity. I have already applied many of the ideas to great effect in my business. I love the idea of brainstorming in role!
3 of 3 people found the following review helpful
Format:Paperback
The authors provide a wonderful context in which to understand both creating and problem solving in business. The book provides an excellent review of some of the best cutting edge creativity technologies, as well as many useful new tools that I have used sucessfully in my own creativity practice. I highly recommend the book to newcomers to the growing field of business innovation and creativity, as well as seasoned veterans. I'm imagining the authors' British roots are partially responsible for their fresh slant that adds to the body of knowledge provided by American authors. A great read, lots of fun, and packed with helpful tips and resources.
Format:Paperback
This book is interesting and well-written. It answers one of the most difficult questions facing managers today - How does one manage creativity? I first saw this book at the British Council Library in Bangalore, India, and have been trying to buy it ever since. Thank you, Amazon Books, for helping me locate it.
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