See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

9 used & new from £10.74
See All Buying Options
Have one to sell? Sell yours here
 
   
Image Wars: Protecting Your Company When There's No Place to Hide
  
Publisher: learn how customers can search inside this book.

Image Wars: Protecting Your Company When There's No Place to Hide (Hardcover)

by Stan Sauerhaft (Author), Chris Atkins (Author)
No customer reviews yet. Be the first.

Available from these sellers.


3 new from £28.95 6 used from £10.74

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Protecting Image
   www.HTMLProtector.com    Protect Online Photos & Images from Download. Stop Web Content Thief. 
Company No
   Ask.com    Find the Best Results for Company No 
  
 

Product details

Product Description

Product Description
This book is for managers and entrepreneurs who want to understand what works, what doesn't and why in promoting and publicizing a business and its products. The authors show how to identify the audiences you need to reach in order to accomplish your objectives and how to determine the messages you need to convey to them. They also show how and when to use various forms of publicity: press releases, media alerts, press conferences, press kits, op-ed features, bylined articles, editorial board meetings, pitch letters, meeting with customers and clients, interviews, seminars, sponsoring events, philanthropy, and newsletters. Case studies form Burson-Marstellar accounts are used as illustrative examples.

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 
See most popular tags

Customer Reviews


There are no customer reviews yet.   Create your own review
Video reviews
Video reviews
New feature! Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   

Look for similar items by category

Feedback

Fun for Everyone

Christmas Gifts
Achieve over 15,000 RPM with our great range of Powerballs.

›Shop the Powerball store

  

Make A Wish

Get what you want with an Amazon.co.uk Wish List Make sure you always get what you want with an Amazon.co.uk Wish List.

›More info on Wish Lists

  

Up to 53% off Braun Series Shavers

Braun Series 3 390cc Clean & Renew System Rechargeable Foil Electric Shaver
Get in touch with your smooth side with Braun Series shavers, now with Gillette blade technology.

›Discover Braun Series at Amazon.co.uk

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates