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I'm One: 21st Century Mods [Paperback]

Horst A. Friedrichs
4.7 out of 5 stars  See all reviews (3 customer reviews)
RRP: £14.99
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Book Description

29 Mar 2013
The Mod subculture has always been about working-class aspiration with an obsessive attention to style and detail - the right haircuts, shoes, records, shirts, wheels - to live and look impeccably neat, no matter what one's background. From Alfie, The Beatles and The Who, to Paul Weller, Duffy, and The Rifles, the smart and urbane look is revived again and again as each generation rediscovers what it means to be a Mod. Today across Britain the lifestyle is still going strong and it is lovingly recorded here by photographer Horst Friedrichs. His passion for everything Mod extends from high-end fashion accessories to an appreciation of the subculture itself - endless dance parties, Vespa rides, and a pared down way of life that is best defined as "clean living under difficult circumstances." Whether shot in Margate, Scarborough, Brighton, or London, Friedrich's photographs could be right out of 1966 in the way they capture the essence of Mod. This collection of stunning images provides a sensitive portrayal of Britain's Mod community from the past decade and a unique insight into the diversity of the contemporary Mod scene.

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Frequently Bought Together

I'm One: 21st Century Mods + MOD: A Very British Style + A to Z of Mod
Price For All Three: £42.58

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  • MOD: A Very British Style £17.00
  • A to Z of Mod £13.59

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Product details

  • Paperback: 160 pages
  • Publisher: Prestel; Reprint edition (29 Mar 2013)
  • Language: English
  • ISBN-10: 3791348205
  • ISBN-13: 978-3791348209
  • Product Dimensions: 1.8 x 26.7 x 19.7 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 19,147 in Books (See Top 100 in Books)

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Product Description

About the Author

HORST A. FRIEDRICHS' photographs have appeared in Stern, The Independent, and The New York Times. He is the author of Or Glory: 21st Century Rockers and Cycle Style (both by Prestel). He lives in London.

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Customer Reviews

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Most Helpful Customer Reviews
5.0 out of 5 stars i'm one:21st century mods....photo picture book. 2 April 2014
Format:Paperback|Verified Purchase
great book for visual referefnce on mod fashion/style.....a great buy at the price. i'd recommend the book to anyone interested in mod fashion & culture.
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5.0 out of 5 stars Five Stars 2 Sep 2014
Format:Paperback|Verified Purchase
Excellent pictures and a wonderful book.....
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0 of 3 people found the following review helpful
4.0 out of 5 stars Distinct Sixties fashion surviving to our days 15 Jun 2013
'I'm one' deals with Mods -- a youngster-movement from the Sixties. Back then its followers identified themselves by their appearance in smart clothes. Sharply taylored in the youngsters' fashion of those days, and supplemented by gadgets such as a scooter with lots of backward-mirrors. Needed to watch yourself, and - second place - the traffic behind you.

In the Sixties the famous British pop-group 'the Who' used Mod to promote their career. They left us with lots of photographs showing them as Mods, and - above all - with a true Mod-song-classic called 'I can't Explain'. A good decade later 'the Who' produced a film about the most famous Mod-event of all: their street-battles with 'the Rockers' from 1964 in Brighton.

Back to the book. Surprisingly it's about the Mods of our 21st century, showing them sharply Mod-taylored in a collection of fine photographs. I didn't even know that Sixties-Mod-fashion survived up to our days, but this book proves it does. Complete with an enthousiastic statement of Pete Townshend on its back cover.

For those who aren't aware: Pete Townshend was the Who's leadguitarist, as well as the group's main song-composer. Back in the Sixties.
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