- Hardcover: 160 pages
- Publisher: Prestel (1 Aug 2009)
- Language English, German
- ISBN-10: 379134319X
- ISBN-13: 978-3791343198
- Product Dimensions: 28 x 20.2 x 2 cm
- Average Customer Review: 3.4 out of 5 stars See all reviews (10 customer reviews)
- Amazon Bestsellers Rank: 272,545 in Books (See Top 100 in Books)
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Product Description
Review
Photographer Horst A. Friedrichs captures a cross-section of those who are in thrall to all things stylishly 1960's in I'm One: 21st Century Mods, revealing a thriving British subculture that embraces the fashion, music and modes of transport of the era but with a contemporary slant. As one aficionado puts it, 'The past is over but the spirit of Mod never dies'. --Metro London 26th August 2009
A mix of sharp suits, green Parka jackets, soul music and scooters, the Mod movement... is still thriving. It's a credit to the photographer that everything looks authentic. --Flipside, October 2009
Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --www.modculture.com
'Friedrichs' shooting style can be described as 'classic reportage with a touch of fashion photography', which is why it comes as no surprise hat many of his image collections have been published as glossy coffee table books'. --Desktop magazine, June 2010
Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --www.modculture.com
a collection of... immaculate photographs of Mods doing Mod things --Record Collector
Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --www.modculture.com
A mix of sharp suits, green Parka jackets, soul music and scooters, the Mod movement... is still thriving. It's a credit to the photographer that everything looks authentic. --Flipside, October 2009
Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --www.modculture.com
'Friedrichs' shooting style can be described as 'classic reportage with a touch of fashion photography', which is why it comes as no surprise hat many of his image collections have been published as glossy coffee table books'. --Desktop magazine, June 2010
Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --www.modculture.com
a collection of... immaculate photographs of Mods doing Mod things --Record Collector
Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --www.modculture.com
Product Description
'Want to look like a Mod? Pose like a Mod? Dance like a Mod? THIS IS THE BOOK YOU NEED! This is the NEW Mod look, the ageless Trans-European look that takes Mod back to the continent from where it first emerged in the Sixties. This is MOD in the Twenty-First Century'. --- Pete Townshend. This rare collection of stunning photographs provides a sensitive portrayal of Britain's Mod community from the past decade and a unique insight into the diversity of the contemporary Mod scene. With an introduction by Paolo Hewitt and an interview with DJ Rob Bailey of the New Untouchables, these pictures capture the essence of being Mod.
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Customer Reviews
Most Helpful Customer Reviews
8 of 9 people found the following review helpful
Format:Hardcover
I've bought the Book .What a beautiful photographed Book ! I really loved it, as it captures many faces, looks and frames that well represent the whole Mod culture.
10 of 13 people found the following review helpful
Format:Hardcover
I was really looking forward to seeing this book but was unfortunately a bit disappointed. I cannot fault the initial words by Rob Bailey which I thought were going to set the scene for some excellent pictures. However after viewing, the book gives the impression that the 21st century mod is exactly the same as the previous mid 60's and revival mods that have gone before. Of all the 100 or so pictures in the book, all of which in fairness are nicely photographed, I only counted about 16 pictures of guys and girls looking really cool... the rest looked frankly a bit tired, clichéd and in some instances all a bit Austin Powers for my taste. All a bit ironic really when you consider the definition of modernism and the fact that those who really got it had moved on by `63/64. But Bailey is right when he says you can be a mod at any age - the ethos of mod never leaves you. There are plenty out there who still have the mod ideal, dig the coolest music, always look sharp and who have the 60's as a reference but neatly apply it to the 21st century. Those in the know recognise it straight away.. and no sign of a parka in sight. If only Friedrichs had sought these folks out....now that would make a relevant book.
5 of 7 people found the following review helpful
Format:Hardcover
I have bought many Mod books over the years with reams of information but this book is the exact opposite. The stunning pictures are amazing, every one tells it's own story and I would thoroughly recommend this book to everyone. Fantastic!!!!
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Most Recent Customer Reviews
a great source of inspiration
a fantastic book, and i am suprised at those on amazon who have given this book a low rating. This book is NOT ABOUT ORIGINAL 60'S MODS!!!!. Read more
Published 14 months ago by ryan
Not Brilliant...
I had high expectations for this. I have been involved in the mod scene since the early 80's. It reverberates through everything I do. Read more
Published 17 months ago by Pete Meaden
Half Hearted
I'm into the whole scooter scene as well as photography and was totally disappointed by this book, from a photography point of view it has one or two very cool shots but other than... Read more
Published 19 months ago by Lee-W
Nicely Photographed But Disappointing
I bought this book with high expectations but they quickly dissipated upon having a read (well actually, it was just a look). Read more
Published 23 months ago by M. A. Lumley
Pretty poor
As someone who's been obsessed by the mod movement since I was 11 in 1979, I found this book very disappointing. Read more
Published on 18 Feb 2010 by TopMod
21st Century Mods
It's a Xmas present for my Son, so I'm not sure what he will think. I had a sneak preview and thought it was great... reminds me of my youth and being a Mod! Read more
Published on 18 Dec 2009 by Mr. M. Trussell
Souvenir
Some quotes and many pictures, pictures are well made but it's just a touristic attempt of depicting the mod scene...also the effort is made by not many sessions... Read more
Published on 13 Sep 2009 by Carlo Sesto
Listmania!
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