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Illustration 101 - Streetwise Tactics for Surviving as a Freelance Illustrator [Kindle Edition]

Max Scratchmann
4.3 out of 5 stars  See all reviews (11 customer reviews)

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  • Length: 176 pages
  • Word Wise: Enabled
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Book Description

Streetwise Tactics for Surviving as a Freelance Illustrator

Do you yearn to illustrate? Do you dream of being the star of the commercial art world? Then this is the book for you! In this fun-to-read manual you will quickly learn how to land Dream Commissions and wow Art Directors; get past the Scariest Secretaries; get loads of FREE Publicity; speed up Slow Payers; create killer newsletters and do a hundred other cool things to put your freelance illustration career straight into the fast-lane.

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Product Description


ILLUSTRATION 101 is great! -- Artists & Graphic Designers Market

From the Publisher

If you're an art student or just starting out as an illustrator you won't want to miss this fantastic 172-page book of marketing strategy and trade secrets for illustrators. Over a thousand copies have already been sold of this fun-to-read book, and the new 2006 edition is filled full of up-to-the-minute information to help you on your road to becomming an illustration super-star. Based on Max's popular seminar of the same name this book is designed to get you the commissions you've always dreamed about!

Product details

More About the Author

Max Scratchmann was born in India to British parents. Brought "home" to Scotland as a small child he hated the cold climate and surgical grey light, and couldn't wait to get back to India again.

Max graduated with a degree in English Literature, and, after various jobs, became a full time freelance illustrator and writer in 1984.

His book about life in the Scottish Islands, Chucking It All, was named one of the 10 best travel books of 2009 by Worldhum.

Max now lives and works in Edinburgh, a city said to be rivalled only by Venice for culture and architecture in the entirety of western Europe.

He has written for a plethora of magazines and newspapers since the late 1970s, ranging from The Guardian to Nostalgic Scotland and is the author of the following travel books:

* Chucking It All - How Downshifting to a Windswept Scottish Island Did Nothing to Improve My Quality of Life (2009) Selected by Worldhum as one of the 10 best travel books of 2009
* The Last Burrah Sahibs - Memories of a Colonial Childhood in India (2012)
* Scotland for Beginners - The Changing Face of Urban Scotland (2013)

Max is also a popular performance poet and can be seen at many Edinburgh poetry venues and slams. He is the author of two books of verse and several works of fiction.

Max leads seminars for designers and is the author of several books on animation and illustration as well as being a contributor to Artist's & Graphic Designer's Market.

His most popular graphic design title is Illustration 101 which is currently in its fourth edition. He is also the author of How to GRAB the Attention of Art Directors with the Simple Use of Postcards.

His illustration client list includes The Guardian - The Wall Street Journal - The Korn Ferry Institute - Reed - IPC - Longman - Serino Coyne Advertising (New York) - Scottish Opera - Scynchrono Crossings (Tokyo) - Ms London - Girl About Town - Sugar - Catch - City Life - Midweek - Attitude - XL - Tigerprint - Marketing Week - Graphics International - Yes - Vox - New Moon - Desire - Village Voice - the Big Issue - Metropolitan - Football Management - Insider - Entrepreneur - Incognito - Naxos Audio Books - Revels Playtexts - Manchester University Press - Coliseum Theatre - Sunday Herald - Pearson Education - Trader - Moondance Media - British Airways - The Law Society and many more.

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Customer Reviews

Most Helpful Customer Reviews
19 of 20 people found the following review helpful
4.0 out of 5 stars World of Freelance here we come 4 April 2007
Format:Paperback|Verified Purchase
I bought this book on a whim. I have always loved to draw and had thought wouldn't it be excellent if I could make a living from it (yeh sure like that could happen!), but I never expected i'd find a book that pretty much told you exactly how to do just that.

I've read it through once, in two nights, i've now gone through it quickly again and marked the pages with the best and most relevent advice to me.

What is written seems so obvious once it's been said, but alot of the ideas and concepts you would not be able to think up yourself without the advice of an experienced illustrator.

He tells you how to approach a company, how to sell yourself, and be business-like whislt remaining the chaotic artist that you are!

There are so many little tips, like how to keep a database of prospective clients, advertising and self-promotion.

It's written very well in a friendly, uncomplicated manner (although there are some serious typos!)

It's not gonna get you famous, it may not help make you any money as a freelance, but it would certainly give you a sturdy, helpful and much deserved push it the right direction!

Recomended for any one who has ever thought about drawing for a living.
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11 of 12 people found the following review helpful
5.0 out of 5 stars invaluable advice!!!! 5 Dec. 2008
I got this book from Amazon nearly 9 years ago as an e-book.

9 years on, I am represented by a major agency and have been full time freelancing for the last 7 years. My clients include Virgin, Channel 5, Penguin, Tesco, FHM ... I also now teach Graphic Design and Illustration at a further education college.

This book was instrumental in kick starting my career. I studied Fine Art at uni, so was completely new to the industry, but the practical advice contained here filled me in. Even the nugget of cold calling art editors and getting past the receptionist is contained!

I also refer back to my (now dated) copy as I teach a business start up class.

The choice is simple... buy it!
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5 of 6 people found the following review helpful
5.0 out of 5 stars Not only for Illustrators 11 April 2008
Anyone looking for a book on how to generate ideas and general tips on how to produce artwork better carries on searching. This book deals with the practical aspect of freelance illustrating and provides (golden) tips on how to set yourself up, how to let the world know of your existence, promoting your work, keeping in touch with existing clients, getting paid and a whole host of other stuff. As such, I don't think this book is not only suitable for people wanting to make a career in illustrating. Graphic designers, copywriters, etc... will, without a doubt, also benefit from this material.

It contains an amazing amount of useful information (In fact, not a single page is wasted). It's witty style makes it very easy and pleasurable to read. It's also very motivating in starting you off with all the horrible work (i.e. cold calling, chasing payment,l etc...) associated with running your own business. This book is a must have for anyone serious about freelancing. Well done Max.
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8 of 10 people found the following review helpful
3.0 out of 5 stars On Illustration but not Illustrated... 15 Mar. 2009
I've only started looking at this so it's too early to rate it. I must remark on the irony of it being about illustration yet they didn't give any work to an illustrator! It begins: 'We live in an age where images are cheap abd ten-a-penny. An art director can slip a stock-art CD in her Mac and illustrate a piece of work faster than it takes her to reach for the phone and ring you up.' (Her...?) So far so depressing. That's exactly what happened with this book! What images it does contain are of the direst stock/clip-art type imaginable. It's also annoying that nearly every other page is entirely blank save for a single-line quote, most of which are hardly relevant or helpful, eg. Oscar Wilde's 'fashion is a form of ugliness so intolerable that we have to alter it every six months' Or Steve Wright's 'Have you ever noticed how wrong numbers are never engaged?' To add insult to injury, these pages are accompanied by a very bad graphic of a boy's head with a pen stuck through it! What a waste of trees! I know this book is only about the nuts and bolts of freelance work but it would have been nice to have had some proper illustrations, or at least not to have to suffer the cheesy clip art, with the same poor-quality graphic reproduced over and over again.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great Read with Loads of Information 5 April 2012
Format:Paperback|Verified Purchase
I really enjoyed this book and found it to be full of useful information. It's direct and to the point so you don't have to wade through masses of text. It's also humorous making it an enjoyable read. I learned a lot and would recommend it.
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5.0 out of 5 stars Five Stars 7 Feb. 2015
Format:Paperback|Verified Purchase
Excellent book, do everything he says! Written in a down-to-earth, humourous manner, by someone who's done it himself.
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