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The title references the famous 'fake orgasm' scene from When Harry Met Sally. It might lead you to think this is a bit of jolly romp through the social behaviour of humans,... Read morePublished 10 months ago by David Dunbar
This book is from the authors of Herd, another good book also concerned with social behaviour. So many books in this field and the general behavioural area repeat the same old... Read morePublished on 22 Feb. 2012 by Tunde
Enjoying this as much as Mark Earls' previous book HERD. Based on the idea that we're fundamentally social animals who copy others rather than making independent rational decisions... Read morePublished on 14 Jan. 2012 by LW
People copy people. It has always been that way but now in our `always on' interconnected world this fact has a more profound effect on the way we think about social behaviour than... Read morePublished on 3 Nov. 2011 by Marktylerb