Discosure: I know Hugh and he sent me a freebie review copy of Ignore Everybody, so I'm completely biassed.
So is Hugh's book, which should be obvious from just a quick glance. This is not a well-researched, supposedly objective guide to optimal creativity. I've read some of those and not really enjoyed them.
Whereas this admirably concise little book got me laughing a lot, feeling sad a bit, and sometimes disagreeing strongly. You certainly don't have to take any or all of the advice he gives but I suspect most people will at least be prompted to think again about how they go into the world and what they really want to do.
For me, the impact was to remind me to take a few risks, conform a bit less and get behind the stuff I really believe in. Just reading the lovely reviews appearing above this one, you can see what happens when people get a little bit of creative inspiration.
So I suggest you grab a copy before that next flight and enjoy yourself.