This is a great product. I always suffers from mouth ulcer and I usually buy a similar product from boots. for me, this is the best mouth ulcer treatment on the market (not hurt when apply, no funny tast, stays and cove, no time limited per day, speed up the recover), far more better than Bonjela, Orajel etc.
For other reviews I have read that many people finding difficult to place it!! please check the introduction, you should dry the are you applying before you placing the gel! If people who can place the 'BONJELA ONCE mouth ulcer treatment' in their mouth (OMG that was painful), it is not difficult to dry the part of you mouth with what ever you use, am I right?
For people who could not get the gel off their fingers, we all know that the gel are really good to stay with a 'DRY' place, so... and my advice is do not use finger to apply it (you can use it direct from the gel tube to you mouth ulcer if you want, and it is quit easy).
I know everyone who suffers from regular mouth ulcer are always trying to find the right product until it works, so why not give this a try?