It's only two letters. So you might not think the word "if" would pack a punch. But Rudyard Kipling made a classic poem out of "If." That's the whole title of the poem -- just "If."
Now Mardy Grothe goes Kipling one better. Mardy Grothe makes a book out of the word.
Maybe the power of "if" should not be a surprise. Winston Churchill thought that short words are best, and short, old words best of all. "If" could not be much shorter. Nor older. As a short, old word, "if" has power.
Other two-letter power-packing words are out there too. Like "is." Remember how important "is" turned out to be? An issue of national import once depended on what the definition of "is" is. A president said so. A president of the United States. Can't get much more important than that.
So if "if" intrigues you, pick up "Ifferisms." Mardy Grothe has put together a book-full (a full 336 pages, believe it or not) of sayings that all begin with the word "if."
If you are not familiar with him (he is a he, by the way), Dr. Mardy Grothe is a psychologist, management consultant, and public speaker. He wrote four previous word-and-language books:
-- I Never Metaphor I Didn't Like
-- Viva la Repartee
-- Oxymoronica
-- Never Let a Fool Kiss You or a Kiss Fool You.
And Mardy Grothe has a weekly newsletter of sayings that might liven up your Saturday nights. It does mine. I look for it every week. (Of course, it doesn't take much to liven up my Saturday nights. If yours are more lively, you can save the newsletter for Sunday. It keeps.)
But back to the book. Reading Ifferisms gave me a new respect for the word "if." No longer will I discount the power of just two letters. Old, short words are good. I like "if."
But I hear Mardy Grothe is working on a new book. This book too will have quotations that all begin with the same word. So, could it be that this new word will be better than "if"?
I doubt it. Could any word be shorter than "if"? I don't think so. Older than "if"? No, not older either. So there seems little chance that this next book will be better than Ifferisms. Little chance at all.
Still, never say never.