This book provides an interesting inside look at how the "New Media" prevailed against the power of the Industrial Media Complex, within the story of the George Zimmerman murder trial. Jack Cashill also thoroughly explains how the false narrative surrounding the Trayvon Martin/George Zimmerman case was developed, and the BGI (Black Grievance Industry), along with local publicist Ryan Julison, who got the story going and seeded within Big Media.
The chapters about the trial itself, in particular, are well and accurately portrayed. If you did not see the trial, this book allows the reader to understand what happened, who the players were, what they said and did, and why the jurors reached their final verdict.
In tandem with the court drama, Mr. Cashill explains how a blogging collective (named The Conservative Tree House) engaged in "crowdsourcing".
To quote Chapter 34 - Ferreting Out The Falsehoods, "So here's where EVERYONE comes in," posted Sundance on the opening day of the trial. Given their exhaustive research to date, the Treepers were aware of "hundreds of lies told by potential witnesses for the prosecution," some of them in legal affidavits and sworn statements. Those who made false statements in the past, Sundance continued, would either have to lie under oath or give a conflicting account. With all their other burdens, the defense attorneys might miss the lie the moment it occurred. To compensate, the Treepers would "crowd source the witnesses as they take the stand."
Mr Cashill continues, "By trial time, this obscure little blog had become information central in Florida v. Zimmerman. Florida had on its side the state bureaucracies, the US Justice Department, the president of the United States, the BGI, the entertainment industry, and the mainstream media. Zimmerman had on his side two folksy local lawyers and their aides, an army of bloggers, and, most important, the truth. Despite the pressures, the Treepers had retained their integrity. Truth was still the coin of their realm. They cozied up to no one, not even defense attorneys Mark O'Mara and Don West, whom they criticized as warranted. If the attorneys wanted information, they came to the Treehouse. The Treepers did not go to them. This was an unprecedented battle formation in the history of American jurisprudence, and the major media did not even notice."
The book isn't perfect (editing could be better), but it's pretty good, and a story of government and media power against the collective action of the little guys. A David vs Goliath story.